Banco Cruzeiro do Sul Announced in Sao Paulo Today (3/11) That it Will Sponsor the Racer Bruno Senna and the HRT Team During the 2010 Formula 1 Season

By Voice Comunicacao Institucional, PRNE
Wednesday, March 10, 2010

SAO PAULO, March 11, 2010 - Luis Octavio Indio da Costa, Director-Superintendent of Banco Cruzeiro do
Sul, along with Viviane Senna, President of Instituto Ayrton Senna, announced
today (3/11) in Sao Paulo the Brazilian institution's sponsorship of Bruno
and the Hispania Racing Team during the 2010 Formula 1 season. This is
the first time the bank's brand will appear at the world's largest automotive
racing event.

The racer, Viviane's son and the nephew of three-time world champion
Ayrton Senna, who would have turned 50 in 2010, will make his debut on Sunday
(3/14) at the Grand Prix of Bahrain, which will take place in the Sakhir

According to Indio da Costa, "Four years after implementing our sports
incentive program, we feel that by sponsoring a driver like Bruno Senna we
are placing our bets on one of the young rising stars in world auto racing."
Bruno Senna, who goes into F1 after only a 5-year career, expressed his
thanks "for the trust the bank is placing in a young driver making his

Banco Cruzeiro do Sul dedicated a theme song to the driver — Tema de
Bruno Senna
(The Bruno Senna Theme)( –
written by Eduardo Souto Neto, a composer, arranger and instrumentalist who
also wrote Tema da Vitoria (Victory Theme), played during all the victories
of Brazilian racers in Formula 1 events, and made popular because of Ayrton
. "The song," said Luis Octavio Indio da Costa, "is dedicated to Bruno
as an homage to the return of a Senna to Formula 1."

Sponsorship of the racer and team is part of the sports incentive program
implemented more than four years ago by Banco Cruzeiro do Sul, and has
previously included athletes in the sports of beach volleyball, judo and
horseback riding.

Banco Cruzeiro do Sul is a public corporation and one of the leading
banks, operating for 15 years in the market of credit consignment with
payroll deductions.

The bank has over 353 authorizations for the concession of personal
consigned credit to public servants in the three areas of government:
federal, state and municipal. In addition, it has 394 sales agents who offer
credit nationwide.

Beth Guaraldo, Director of the Finance Customer Service Center, Rafael Guimaraes, Customer Service Manager, rafael at, or Alan Cruz, Customer Service Assistant, alan at, all of Voice Comunicacao Institucional, +55-11-3816-1230

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