Beat the Heat VIP Style

LONDON, May 25, 2010 - Now that the sun is finally shining it's time to flaunt your
summer style. This summer the VIP looks of Siena, Cheryl, Sarah Jessica and
Jennifer are in vogue more than ever which means the pressure is really on to
achieve flawless beauty! With this in mind, the new VIP Collection is your
must-have capsule collection of summer beauty essentials for achieving VIP
results without the VIP price tag.

The VIP Collection* is a selection of innovative products
hand-picked by some of the beauty industry's most notable experts. Stylist
Sam McKnight, celebrity facialist Anastasia Achilleos, make-up artist
Caroline Barnes and celebrity hairdresser Ben Cooke, help you fast track your
way to achieving a VIP look this summer.

Here they share their top 10 tips on how to get this summer's
VIP look:

1. According to Sam McKnight, "This summer it's all about
volume. Volume brings hair alive, adding style and finish, it's not just
about 'Big Hair' it's about having shiny, glossy hair that looks and feels
great." Prepare hair using Pantene Pro-V Volume & Body Shampoo & Conditioner
which will help protect hair during the styling process, without wearing it
down.

2. Ben Cooke adds, "During the summer months when hair can
become dry and frizzy, try using Herbal Essences Beautiful Ends Leave In
Conditioner, which uses carefully selected ingredients to provide both wet
and dry conditioning benefits, helping to prevent breakage and split ends
that can travel along the hair shaft."

3. Blonde, sun and surf-kissed shades are perfect for summer.
Clairol's Creative Director Duffy says: "The big summer trend in hair colour
is blonde, lighter tones. Subtle changes give you that extra sparkle friends
will notice, without it being too obvious - the more natural looking the
better." Duffy recommends colouring your hair after your holiday. Allowing
the sun to do the work for you will enhance your natural highlights.

4. According to celebrity facialist Anastasia Achilleos,
"Exfoliation should be your first step to a radiant glow, as it will help
reveal newer, fresher-looking skin behind the dullness. Always follow with a
nourishing lotion like Olay Total Effects Moisturiser which offers the
perfect summer solution for your face combining seven anti-ageing benefits in
one little pot."

5. Radiant skin is this summer's must-have, get that right and
you will have to do little else to look great (except your hair). When out in
the sun, celebrity facialist Anastasia Achilleos recommends using a
moisturiser containing a broad spectrum UV Protection to block UVA/UVB rays
and provide much needed antioxidants.

6. For summer make-up, Caroline Barnes, Max Factor Makeup
Artist recommends putting the emphasis on your eyes. "This means the way you
make up your lashes is crucial, as they're going to stand out more against
summer pastel shades. When applying mascara looking down on a mirror held at
chin level encourages you to brush right from the base of the lashes to the
very tip. To target tricky to reach bottom lashes, hold the brush vertically
and use like a paintbrush."

7. "To create a professional perfect complexion use a
foundation brush to apply your base. Start from your t-zone and blend
outwards to your hair line using your brush to build up where necessary and
feather out at the edges for a seamless finish, "advises Caroline Barnes, Max
Factor Makeup Artist.

8. "Vibrant Curve Effect Lip Gloss gives your lip shape that
extra boost, but for even more pout power use a natural lip liner first to
trace a beautiful lip shape, and then apply the gloss. This will make the
colour more intense but more importantly when the gloss wears off you are
left with a great shape, "Caroline concludes.

9. As hems get shorter and bikinis are pulled out of the
cupboard, it's more important than ever to have smooth and silky, hair free
legs. Skincare therapist Nichola Joss recommends shaving with water and a
shaving gel as hydrated hair is easier to cut. Change blades regularly for
maximum performance and remember there are few oil glands on the legs so it's
important to keep skin moisturised. For added indulgence, use Gillette Satin
Care Lavender Kiss - it combines the soothing benefits of lavender with
skin-nourishing ingredients to protect the skin's natural barrier. Nichola
Joss suggests: "Removing hair will keep skin soft and smooth and is easier
for applying moisturisers, sun screens and tanning products."

10. "Opt for the Venus Embrace 5 bladed razor for a really,
really close shave. It's the only women's razor with 5 blades so it offers
the closest shave you can get," concludes Nichola Joss.

*The VIP Beauty Expert panel includes top hair stylist Sam
McKnight, celebrity facialist Anastasia Achilleos, world-famous make-up
artist Pat McGrath and celebrity hairdresser Ben Cooke.

Note to Editors:

A picture accompanying this release is available through the
PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk

For further information on the VIP Collection or any of the products and
images please contact:

Emma Harvey - +44(0)207-611-3672 - Emma.Harvey@Ketchumpleon.com

Linda Land - +44(0)207-611-3674 - Linda.Land@Ketchumpleon.com

For further information on the VIP Collection or any of the products and images please contact: Emma Harvey - +44(0)207-611-3672 - Emma.Harvey at Ketchumpleon.com or Linda Land - +44(0)207-611-3674 - Linda.Land at Ketchumpleon.com