Beauty and Personal Care New Products and Trends to be Unveiled at HBA Global

Marketing and R&D teams will have access to exclusive
strategies, insights and products that will shape their future
business and keep them on trend with product launches in the newly
enhanced Trends Pavilion at HBA Global.  Taking place June
28-30, at the Javits Center in New York, href="www.hbaexpo.com/expo-new-york-schedule-full">HBA
Global Expo & Conference ( href="www.hbaexpo.com/">www.hbaexpo.com) is the
leading source in the cosmetics, fragrance, skin care and personal
care space for product development initiatives.  

Once again, Mintel has teamed up with HBA Global to host an href="www.hbaexpo.com/special-onsite-activities">Innovations
Showcase in Booth: 481.  This year’s theme is “Down to
Earth” and will feature daily interactive demonstrations of beauty
products from around the world.  Attendees will be able to
learn about and test innovative cosmetic products from Europe,
Latin America, Asia, and North America.

“In our Innovations Showcase at HBA, attendees will be able to
see first-hand some of the new products with innovative ingredients
and technologies that will be impacting the industry in the months
ahead,” said Hinako Sugioka, senior analyst with Mintel Beauty
Innovation.  ”We look forward to providing industry insight
and global trend analysis of what’s hot and what’s next in this
dynamic industry.”

Another key area of the Trends Pavilion is the HBA New Products
Showcase in Booth 264.  Attendees will get a first hand view
of the latest skin care formulations, active ingredients, primary
and secondary packaging materials, private label offerings,
sustainable options, and many more innovations from leading
international suppliers including 3C inc., Anisa International,
Badger Color, Catalent Pharma Solutions, Cosmetic Solutions, Fusion
Packaging, Garrett-Hewitt, Geami, Grafton Cosmetics, Lady Burd,
Mineral Mine, O.Berk, Prima Fleur Botanicals, Qosmedix, Sederma,
Tecnocosmesi Spa, Velocys, and Zen-Bio.  

Visitors to the HBA New Products Showcase will also have a
chance to win a “Weekend Getaway in NYC,” by getting more
information on suppliers’ new products in their booths at HBA
Global.

A focal point of the Trends Pavilion will be the Trends Spot
Theater with daily make-up demonstrations by celebrity make-up
artist, Eve Pearl and her team.  Programming in the theater
will include “Refocus: Resetting the Color Spotlight for
Autumn/Winter 2012/2013,”presented by Pantone; “The ‘Real’ Top
Secrets to Beauty” presented by Lady Emmy; and “Changes in Global
Beauty Retailing,” presented by Euromonitor International.

The HBA Global Conference offers the session, href="www.hbaexpo.com/marketing-track-20">“Keep Your Eyes
Open: Spotting Trends for 2012,” with fashion and beauty
intelligence from The Doneger Group, color forecasting from Pantone
and a trend-spotting tutorial from Trendincite that will help
attendees stay ahead of the curve.

In addition to the enhance Trends Pavilion, other highlights of
HBA Global Expo & Conference include a Keynote Address by Dan
Brestle, Chairman of the Board, Personal Care Products Council on
globalization and building iconic brands that will take place at
9:00 a.m. on Tuesday, June 28th.  A special conference preview
by Mike Indursky, President of Bliss World, will follow the
Keynote.  The HBA kick-off program ends with the href="www.hbaexpo.com/pos-beauty-award">Positively
Beautiful Award being presented to National TV Personality
Kelly Choi on behalf of her work with Angelwish and
Citymeals-on-Wheels.  

HBA attendees will also have a classroom to the industry with
the HBA Global Conference.  Organized around five tracks, the
HBA
Conference will cover sessions on Marketing, Technical
Advancements, Green Products and Sustainability, International
Business, and the latest in Skin Care.  More than 200 experts
in all facets of beauty, branding, personal care, product
development, and retail sales will present new information and
ideas at this in-depth educational program.  There will also
be a Social Spot on the exhibit floor for social media education
and communities to meet-up. HBA will host a Career Advancement Day
on Thursday, June 30th providing professional development insight
for future leaders in beauty and personal care.  

About Mintel

Mintel is a leading global supplier of consumer, product and
media intelligence. For more than 38 years, Mintel has provided
insight into key worldwide trends, offering exclusive data and
analysis that directly impacts client success. With offices in
Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has
forged a unique reputation as a world-renowned business brand. For
more information on Mintel, please visit href="www.mintel.com/">www.mintel.com. Follow
Mintel on Twitter: href="twitter.com/mintelnews">twitter.com/mintelnews.

About HBA Global Expo & Conference

HBA Global Expo & Conference ( href="www.hbaexpo.com/">www.hbaexpo.com) produced
by UBM Live, is the most important product development source-from
concept to market-for the cosmetics, personal care, skin care,
fragrance and wellness industries and features more than 600
educational and exhibitor partners and attracts more than 16,000
attendees from the top prestige, mass and emerging beauty and
personal care brands worldwide. HBA Global Expo & Conference is
co-located with Spa
& Resort/Medical Aesthetics Expo ( href="www.spaandresortexpo.com/">www.spaandresortexpo.com).
 Connect with the HBA Global communities on href="www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815">
Facebook, href="www.linkedin.com/groups?about=&gid=1856844&trk=anet_ug_grppro">
Linkedin and href="twitter.com/hba_events">Twitter.

Annie Scully, +1-845-368-0608 or +1-201-310-9252, ascully at hbaexpo.com