Bike Fashion Trend- Dressing Your Bike for Rainy Days

Dutch Lifestyle Brand BikeCap Conquers Europe and US

GOUDA, The Netherlands, May 11, 2010 - Only three years ago, the Dutch company BikeCap introduced
caps that guarantee a dry bike saddle and 'make you smile'. That is the
central idea behind the brand, owned by designer Carla van Niekerk. She
designed the caps in dedicated themes and colours, inspired by the latest
trends in fashion. The caps vary from red and white polka dots to
multi-coloured flowers. Thousands of bicycles in the Netherlands are
'wearing' the bike fashion item with the well-known orange label.

(Photo:
www.newscom.com/cgi-bin/prnh/20100511/389934 )

The company is expanding rapidly and the brand is getting more
and more popular in Europe and the United States. Dressing your bike is a new
trend that brings urban mobility lifestyle closer to the world of fashion and
makes it much more fun.

The success of the BikeCap collection is partly based on the
fact that one can 'dress' a bike in a personal style. However, in the first
place it's a practical item; it protects a saddle or a bike box from rain.
The many themes and colours make the product popular amongst a wide public,
and the bike caps are now available in a special version for children.

Urban mobility meets bike fashion

After the introduction on the Dutch market, BikeCap is now expanding to
the European and US market. Consumers like the bike caps because they make
you and your bike stand out from the crowd, and because they are practical,
stylish and cheerful. Using a bike for day to day transport is getting more
popular. This trend is visible in agglomerations and big cities all over the
world. Cycling guarantees flexibility, freedom, and it keeps your body and
mind balanced.

Amsterdam Style

Soon after the bike cap, the box cap was introduced. The numerous trendy
bikes with a bike box as seen in Amsterdam, and among other Dutch cities,
were dressed with a box cap in no time. The latest item is the pillow, which
can be attached to the back of the bike so children can sit comfortably. In
the Netherlands, the Pillow is a big hit amongst young urban families.

For more information please visit our website www.bikecap.nl and
choose the English or German section.

www.bikecap.nl

Photo:
www.newscom.com/cgi-bin/prnh/20100511/389934

Editorial note: BikeCap BV, Ania Piechota, info at bikecap.nl, Telefoon: +31(0)182-515-457