Billionaire Recording Artist Sir Ivan Stars in Premiere Episode of New WealthTV Show Social With Danielle Staub

NEW YORK, January 31, 2011 - New York/Miami based billionaire recording artist/philanthropist Sir Ivan
is co-starring in the debut episode of Real Housewives of New Jersey Danielle
Staub's new show Social on WealthTV, the premier luxury lifestyle and
entertainment network. Social, with Sir Ivan, will premiere in its prime-time
slot on Wednesday, February 9th at 8pm and 11pm (EST), and will then air
again on Saturday, February 12th at 7pm and 10pm (EST). In the show's debut
episode, socialite Danielle Staub visits Sir Ivan at his very unique medieval
style Castle, one of only very few in the entire country and the only Castle
of its kind in the Hamptons.

Many viewers may have heard of Sir Ivan's Castle, known as "the Playboy
Mansion of the East Coast," but very few have actually seen the interiors,
including its hidden rooms, "dungeon" and art collection. The Castle and its
grounds are where Sir Ivan has hosted numerous lavish parties, including his
world-famous 60's themed "Castlestock 2009" event, with over 800 guests
celebrating the 40th Anniversary of Woodstock. The event, now viewed by over
6.5 million people on the internet, also launched Sir Ivan's private
foundation, The Peaceman Foundation, which he created to help victims of Hate
Crime and Post Traumatic Stress Disorder (PTSD).

Viewers can watch Social on WealthTV, which is available on over 100
cable systems across the United States, including Verizon FiOS TV channel 169
and 669 in HD and AT&T U-Verse TV channel 470 and 1470 in HD. In addition,
WealthTV is available on about a dozen cable systems in the Caribbean and in
the United Arab Emirates. With four episodes of Social completed, WealthTV,
which has 11 million viewers in the U.S., recently greenlit the series for
two complete seasons, totaling 26 episodes.

Sir Ivan, also known as "Peaceman" for wearing flamboyant capes sporting
a large Swarovski Crystal peace sign on the back, is certainly no stranger to
television, having appeared on season two of the legendary Stan Lee's Who
Wants to Be a Superhero, on NBC's Sci-Fi Channel. His character's
unbelievable antics earned him the highest IMDB ratings on the show. Stan Lee
who co-created Spider-Man, The Incredible Hulk, X-Men, The Fantastic Four and
Iron Man always refers to Sir Ivan as "the real life Bruce
Wayne"…billionaire philanthropist living in his Castle by day, superhero by
night!

He has also been featured on special shows for both MTV and VH1,
including VH1's Fabulous Life of the Hamptons. Sir Ivan also appeared in an
award-winning NHK Japanese television documentary on John Lennon and the song
Imagine, which Sir Ivan released the first ever dance remake of in 2001. The
single became a Top 40 hit on the Billboard Club Play Chart and led to an
interview on CNN.

In Europe, Sir Ivan has been on various RTL TV entertainment programs
including Holland's Max and the City and Belgium's most watched arts &
entertainment show, Bart in the States, with his appearances generating
exceptionally high ratings. In Germany alone, he has appeared on numerous TV
shows for ProSieben (Channel 7), Red Bull television, RTL Germany and ARD
(Channel 1), while also being featured in the UK on Channel 4 television's
Single in the Hamptons, a show that has been licensed and syndicated around
the world.

In addition to his global television appearances, Sir Ivan recently got
star-billing, along with Alec Baldwin, Ed Burns, Chevy Chase, Billy Joel and
Christie Brinkley in the new Dennis Lynch documentary film King of the
Hamptons, which made its world premiere in the early fall at the Hamptons
Film Festival with two sold-out screenings.

Next up for Sir Ivan, will be the new video he's shooting in various
Miami area locations for his electro-pop single Hare Krishna, featured on
his recently released full-length album titled I AM PEACEMAN, which came out
in the fall. **For further information please visit
www.SirIvanMusic.com.

James Sliman, +1-347-413-5522