blinkx Now Serving Ads on ITN Premium News Network for Express Group
By Blinkx, PRNEWednesday, December 16, 2009
blinkx delivers targeted advertising, packaged around ITN video content, for Daily Express, Daily Star and OK! Magazine online sites
SAN FRANCISCO, December 17 - blinkx, the world's largest video search engine, today announced that,
under the terms of an existing partnership with ITN, one of the world's
leading news and multimedia content companies, blinkx-powered advertising is
appearing on the Express Group's leading UK national newspaper and magazine
websites.
Under the terms of the agreement, advertisements served by blinkx are
being packaged around video content from ITN, which is shown on the websites
of the Daily Express, Daily Star, OK! Magazine, new! Magazine and Star
Magazine.
blinkx has powered advertising across ITN and its syndication partner
sites since July 2008, which has expanded in 2009 to include the Daily Mail
and Midlands News Association websites.
"We're thrilled to be working with ITN to power video advertising for the
Daily Express Online and other prominent newspapers and websites," said
Suranga Chandratillake, founder and CEO of blinkx. "News content is one of
the most popular categories of online video and so there's clearly a
tremendous opportunity for monetization."
blinkx's unrivaled contextual advertising platform for online video,
blinkx AdHoc, is designed to enable blinkx's media partners to place highly
relevant advertising against their video content on the Web. blinkx's AdHoc
platform is unique because it was built from the ground up to address rich
media, resulting in more effective marketing for advertisers, higher
monetization for content owners, and, most importantly, a useful,
non-disruptive experience for users.
"Our Premium News Network provides brands with an opportunity to serve
ads on popular national and regional websites alongside a broad range of
video content, including UK, showbiz, sports and business news," said Mark
Browning, commercial director, ITN On. "For ad planners it massively
simplifies the process of campaign planning as using blinkx means they have a
single contact for ad sales, content and technology. It makes coordinating
campaigns much easier and delivers a greater ROI. For publishers the result
is the addition of high quality video journalism to their web presence, a
more visually engaging website for users, and ultimately a new revenue stream
at little cost."
As a pioneer in video search technology, blinkx has built a reputation as
the most effective way to search new forms of online content such as video.
With more than 650 partners and 35 million hours of indexed video and audio
content, including favorite TV moments, news clips, short documentaries,
music videos, video blogs and more, blinkx uses advanced speech recognition
technology to deliver results that are more accurate and reliable than
standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge - as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to - and even see - the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at
www.blinkx.com.
Nicole Love of Marlin PR , +44-207-869-8328, Nicole.love at marlinpr.com; or Tim Turpin of Sparkpr , +1-415-321-1894, tturpin at sparkpr.com, both for blinkx, or NOMAD, Charles Lytle of Citi
Tags: blinkx, california, San francisco, United Kingdom