BLK DNM Launches Its First Temporary Store and Brand Publication
By Blk Dnm, PRNESunday, June 12, 2011
NEW YORK, June 13, 2011 -
Designer Johan Lindeberg’s new contemporary luxury brand, BLK
DNM (pronounced black denim), is available off-line for the first
time at a new temporary store, entitled POP 1, located in the Soho
district of downtown New York. POP 1 officially opened to the
public on June 10th, 2011.
BLK DNM’s online community can now experience Lindeberg’s
downtown-inspired product range in person. POP 1 will house the
full men’s and women’s collections: denim, leather jackets,
tailoring, knitwear as well as staple melange t-shirts and tanks
ranging in price from $29 to $2,295.
Designed by Lindeberg and his creative team, the simple, raw,
deconstructed interior features industrial fixtures and
Baroque-inspired furniture. The store will display art
installations, books and curiosities in addition to the current
mixed-season collection. The new space will serve as the brand’s
creative studio as well as a second home for Mr. Lindeberg’s team
and downtown friends. Lindeberg notes, “I decided to be more
personal with BLK DNM than I have with previous brands and
therefore want to create a store that feels exactly as I like my
own home to be.”
Following its launch, POP 1 will host regular cultural
activities including salons, screenings, and future product
launches. “I want the BLK DNM store to be an inspiring environment
with great creative energy. It was designed to manifest the BLK DNM
culture. We are a downtown brand and our home is here,” Lindeberg
states.
To coincide with the launch of POP 1, Lindeberg unveils its
publication BLK DNM Gazette 1 for the first time. This
poster-sized, 30-page broadsheet includes unique artwork,
photography, conversations and collaborative essays that convey the
brand’s identity and aesthetic.
Lindeberg conceived the bi-annual publication as a vehicle to
establish a direct line of communication with the BLK DNM
community. “From the beginning, I wanted BLK DNM to emerge from a
dynamic creative process. I decided to launch the brand with a film
and magazine, as a creative forum, rather than following the
traditional pattern of staging a fashion show,” Lindeberg says. The
Gazette gives customers an opportunity to engage with the brand
purely on an ideological level; there is no mention of BLK DNM
product in the publication. “Its purpose is to create an
interesting culture and manifest our creativity as a collective,
rather than to promote product,” added Lindeberg.
BLK DNM Gazette 1 taps into New York’s undercurrent of
independent, creative, heady, and often, rebellious energy, which
initially inspired BLK DNM. It is a celebration of the creative
process, depicted and described by renowned artists, photographers,
directors, designers, and provocative thinkers who strive to push
their own artistic boundaries. The pages are replete with abstract,
eye-catching, unconventional content softened by seductive black
and white photographs of beautiful women.
Stylist Aleksandra Woroniecka edited the Gazette, curating
contributions from a cast of mutual friends and local New York
personalities, including portraits by Peter Lindbergh, notes passed
between artist Terence Koh and jewelry designer Waris Ahluwalia,
and an account of Scott Campbell’s disagreement with a gallery
owner that led him to burn his work in order to preserve the
integrity of his art. Nate Lowman lends his talent in the form of
an insertion filled with illustrations of each of the BLK DNM
Gazette 1 contributors. A complete list is below:
Waris Ahluwalia, Wes Anderson, Mathias Augustyniak, Jade
Berreau, Scott Campbell, Horst Diekgerdes, Hampton Fancher III,
Stanley Greene, Pauline Jacquard, Hannelore Knuts, Terence Koh,
Peter Lindbergh, Nate Loman, Jose Parla, Steven Parrino, Christophe
Rihet, Jerry Schatzberg, Eve Therond, and Franz West.
“Choosing collaborators came naturally, a mix of generations and
talents, who would show a certain side of New York that I feel we
unfortunately see less and less. The spontaneous, rough, creative,
rebellious, dangerous but always aesthetic New York that, as a
Parisian, always inspired me,” remarked Woroniecka. “The first
issue is New York with a little touch of a certain Parisian chic,”
she added.
A limited edition run of 10,000 copies will be distributed with
online orders and at POP 1, where individual customers will be able
to choose to pay what they want for it. All proceeds from the sale
of the BLK DNM Gazette 1 will be donated to Free Arts
NYC.
POP 1 is the first of a series of pop-up stores scheduled to
open internationally throughout the year and the precursor to the
launch of a BLK DNM flagship store in September 2011. The temporary
store will be open for six to eight weeks and is located at 237
Lafayette Street, New York.
For more information about BLK DNM and to view the entire BLK
DNM collection please visit
To view the BLK DNM Gazette 1 visit:
To download images of POP 1, Gazette 1 and a portrait
of Johan Lindeberg please use this link:
Share your thoughts with us about BLK DNM on Twitter @BLKDNM
MEDIA CONTACT
Ashley Wick | WICK & Co. Max Vallot | BLK DNM
+1-415-336-6237 | +1-347-556-7939 |
ashley@wickandcompany.com max@blkdnm.com
.
Tags: Blk Dnm, June 13, New York
