The Times Sets the Record Straight on Hair Alcohol Testing and Trimega's Accreditation

By Trimega Laboratories, PRNE
Tuesday, May 17, 2011

LONDON, May 18, 2011 - Trimega Laboratories is pleased to report that The Times has
published a correction today in relation to its misleading and inaccurate
articles, published on March 26, which questioned the reliability of hair
testing generally, as well as suggesting that some of Trimega's services were
not properly accredited.

In essence, the paper now accepts that:

- all hair alcohol testing carried out by Trimega is accredited
to internationally accepted standards; and

- Trimega's dual-test combination significantly increases the
reliability of hair alcohol testing and sets a new benchmark standard for the

Avi Lasarow, CEO of Trimega Laboratories, said: "We believe the
correction in The Times now fairly acknowledges not only that our hair
alcohol testing, which is conducted in Germany, is accredited to the highest
international standards, but also that our dual hair testing processes show
high levels of accuracy, as demonstrated by a peer review at the Society of
Hair Testing's international conference in March this year.

"This is a positive outcome for the entire hair alcohol testing
industry, which is working hard to advance the evidential role that it plays
in assisting child protection."

The industry has successfully worked to reduce the percentage of
false outcomes which arose under the single FAEE or EtG test processes.
Trimega has contributed to increasing the rate of accuracy of hair alcohol
testing way beyond that achieved through single test processes, by pioneering
the use of the dual testing (combined FAEE and EtG).

Using 2,000 of Trimega's dual hair tested samples, the Society of
Hair Testing confirmed at its conference that dual testing on hair for
alcohol misuse (for FAEE and EtG) provides accuracy rates of over 94% for
false negatives and over 99% for false positives.

As part of its commitment to Continuing Professional Development,
Trimega is arranging a special conference for its clients about dual hair
testing, which will take place in London, with full interactive web access
for those that cannot attend.

The Times' articles can be viewed on page six of the paper
published on May 18.

About Trimega Laboratories (

Established in London in 2005, Trimega Laboratories is well
recognised for being a leader in the development of innovative techniques for
testing substances of abuse. Its core business is laboratory-based analysis
of hair samples that provide accurate historical records of alcohol or drugs
dependency over a one to 12 month period. In the UK, Trimega's core clients
include: family law specialists, law courts, and social services.

Trimega was the first to market with dual marker hair alcohol testing
(FAEE and EtG). Dual hair testing provides very accurate results: at its
annual conference in March 2011, the Society of Hair Testing (SOHT) confirmed
that dual testing on hair for alcohol misuse provides accuracy rates of over
94% for false negatives and over 99% for false positives. The SOHT's
consensus was based on analysis of Trimega's data set of approximately 2,000
dual hair testing samples, the largest of its kind in the world.

Other services offered by Trimega include: Roadside Drugalyzer
Testing for law enforcement, Hair Steroid Testing for athletes, and Hair
Benzodiazepines Testing.

Trimega won the title of Best Use of Technology in the 2008
Barclays-sponsored Startups Awards, and has been on the shortlist for the
National Business Awards three years running. Trimega is also one of 25
companies to represent the UK in the 2011 European Business Awards.

Trimega conducts its hair alcohol analysis in laboratories in
Germany which are accredited with international standard ISO 17025 by DAkkS,
the German issuing authority, equivalent to UKAS in the UK. The technology
for hair-alcohol testing originated in Germany.

The UK Ministry of Justice does not require hair testing
laboratories to be accredited. However, Trimega's UK laboratory in
Manchester, which carries out drug tests, operates to ISO 17025 standards,
and has applied for ISO 17025 accreditation from UKAS. Trimega's Manchester
laboratory already has IS0 9001:2008 certification from Lloyd's Register
Group, itself accredited by UKAS, for the 'provision of clinical collecting,
testing, analysis and interpretation services for substances of abuse'. In
addition, the Manchester laboratory is the only UK laboratory in the industry
to have ISO 14001 certification from QMS International, the environmental
management system standard for internal quality management. Trimega is an
Investor in People.

Trimega was responsible for the creation of a Hair Strand
Scientific Advisory Board. Its purpose is to analyse the fast growing
database of information created from the 10,000 hair alcohol tests and 7,000
hair drug tests carried out on UK samples each year, of which Trimega is
responsible for around 40 per cent. The findings of the Board are shared with
the Society of Hair Testing which will assist it in future decisions,
particularly those relating to the setting of universal standards/guidelines.

For additional information, please contact: For media enquiries relating to Trimega Laboratories, contact: Simon Barker, Partner, Cubitt Consulting, +44(0)20-7367-5119 / simon.barker at ; Fergus Brady, Analyst, Cubitt Consulting, +44(0)20-7367-5114 / fergus.brady at

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