Fashion Unites for Japan

By Conde Nast Group, PRNE
Monday, May 23, 2011

TOKYO, May 24, 2011 -

- Charity T-shirts Designed by Artists to Aid Recovery from Disaster;
Participating Artists Include Lady Gaga, Karl Lagerfeld, Nicole Kidman -

VOGUE JAPAN and GQ JAPAN will support the activities of the "SAVE JAPAN!
PROJECT" as its media partner on a long-term basis in sympathy with the
objectives of the project. Organizers of the project opened a portal site
immediately after the Great East Japan Earthquake to transmit
region-by-region disaster information via Twitter and Facebook, providing
useful information for disaster-stricken people.

The partners' first step toward supporting the appeal is the Charity
T-shirt Project. Responding to calls by VOGUE JAPAN and GQ JAPAN, 10 artists
from around the world, including Lady Gaga, Karl Lagerfeld, Nicole Kidman and
Gwyneth Paltrow, have designed T-shirts with messages of encouragement for
Japan. These T-shirts will go on sale on June 25 through UNIQLO, another
supporter of "SAVE JAPAN! PROJECT," at its global stores in 11 countries and

Conde Nast publications around the world, including VOGUE and GQ, will
promote the T-shirt project under the theme "FASHION UNITES FOR JAPAN" as
their global undertaking.

The charity project is expected to raise approximately 100 million yen
(US$1.2 million), which will be donated via the Japanese Red Cross Society to
aid restoration from the disaster. VOGUE JAPAN and GQ JAPAN will support the
afflicted people through this project in hopes of early recovery.

- Participating Artists:

    Lady Gaga
    Karl Lagerfeld
    Nicole Kidman
    Gwyneth Paltrow
    Alber Elbaz
    Victoria Beckham
    Charlize Theron
    Orlando Bloom
    Cyndi Lauper
    Blake Lively

- T-shirt On-Sale Date: June 25, 2011

The 11 countries and regions where the charity T-shirts will go on sale
at UNIQLO stores are Japan (Note), United States, Britain (Note), France,
Russia, China (Note), South Korea (Note), Taiwan (Note), Hong Kong, Malaysia
and Singapore.

(Note) In the five countries and regions, UNIQLO goods are available
through electronic commerce and the T-shirts can be ordered through the
UNIQLO websites.


Led by Kaie Murakami, SIMONE INC. leader and art director, the campaign
was organized by a project team comprising volunteers in the fashion
industry. The team opened an information portal site to compile area-specific
disaster information only six hours after the Great East Japan Earthquake. It
quickly established rules of communication, including the creation of a
Twitter hashtag (#save_), as the needs of a large number of users were
expected. At present, the team is undertaking the planning and curation of
multi-faceted disaster relief projects.


Please visit to view photos of the charity


Please visit to view photos of the charity

    Takako Takiguchi
    Conde Nast Publications Japan
    Tel: +81-3-5485-9327


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