Bluhalo Selects DediPower Managed Hosting to Create its own Private Cloud

Leading Digital Specialist Chooses Virtualisation to Boost Capacity and Drive Down Costs of Operating High Profile, High Traffic, Branded Websites

READING, England, January 28 - Bluhalo, one of the UK's top 10 digital marketing agencies, has chosen
DediPower's managed hosting solution to create a private cloud, spanning
USA to Europe, capable of delivering greater capacity, performance and
availability at a lower cost; across its entire portfolio of high-profile
websites including BlackBerry, Liverpool F.C., Sky, Sony and NFL UK.

The new solution will also help shape Bluhalo's go to market strategy.
According to Managing Director, Spencer Gallagher, "The private cloud
strengthens our market position by making our services more agile,
efficient and scaleable. This enables us to continue to target even higher-
traffic clients with richer-featured sites at highly competitive costs,
allowing us to expand our business into new strategic areas."

Bluhalo specified DediPower's leading edge virtualisation solution
following an extensive review of its existing managed multi-server hosting
system; which was proving increasingly inflexible and expensive to run.
With its more powerful, responsive, and efficient platform, DediPower has
already helped the company boost capacity and achieve significant cost
savings.

Simon Green, Head of IT at Bluhalo comments, "DediPower not only
provides access to the large scale, high performance servers required to
deliver our private cloud but also the customer support and operational
flexibility that is central to our requirement. DediPower's response and
delivery is excellent - they react quickly to requests and handle system
changes without lengthy processes. Consequently, sites can go-live at very
short notice, which is vital for many of our projects."

He adds, "Scaleability is also crucial for our business. While all
sites experience demand peaks and troughs traffic on our broadcast,
consumer brand and sporting sites can go through the ceiling, particularly
during specific promotions or events. In the past, we had to set-up
additional server capacity to accommodate these fluctuations, which
incurred even higher costs. With DediPower's virtualisation solution, our
sites use our private cloud to access dedicated capacity on demand,
instantly - no matter how large their requirement is. This alone represents
tremendous cost savings for our business."

As the UK's leading developer of sites for sporting organisations,
Bluhalo builds digital presence around some of the country's most popular
sports events. Prime football sites have been among the first to feedback
on DediPower's improved hosting performance. Tottenham Hotspur, for example
, can now handle four times as much traffic as it did before, while NFL UK,
which, at times, struggled to cope with web demand during matches, can now
accommodate peak traffic easily.

Craig Martin, CEO DediPower Managed Hosting states, "We are delighted
to help Bluhalo reduce its operational costs and experience a better
service for themselves and their customers. Bluhalo is perfect for
virtualised managed hosting - they are unusually good at what they do and
demonstrate exceptional technical as well as creative innovation. They run
tidy and efficient applications that utilise cloud clusters to best effect;
this has allowed our platform to deliver optimum performance at a fraction
of the cost of their previous system."

DediPower prides itself on delivering support with passion. It offers
one of the best service level agreements in the industry today. This is
crucial when it comes to implementing an entirely new hosting platform.

Green concludes, "With DediPower, the transition has been very smooth.
They have pulled out all the stops to make it seamless for our clients who
have effectively benefitted from a system upgrade at no extra cost. We look
forward to exploring new opportunities - such as integrating other IT
functions into the hosting platform - as our relationship continues to
evolve. "

About Bluhalo

Bluhalo is a full service global digital agency, with
17 offices, in 15 cities in 9 countries across Europe, North America and
the Middle East. Bluhalo delivers a comprehensive offering, incorporating
all aspects of digital from strategy, creative and marketing services,
through to the complex technical development of websites, intranet and
extranet systems. Bluhalo works with brands that include BlackBerry,
Liverpool F.C., Tottenham Hotspur, NFL UK, Hi-Tec, Sky and ITV. For
additional information visit www.bluhalo.com or follow Bluhalo on
Twitter @Bluhalo (twitter.com/bluhalo).

About DediPower Managed Hosting

DediPower is a leading UK provider of managed hosting and data centre
solutions, making the internet and eBusiness innovation a reality for
businesses of all sizes. Focused on delivering service excellence through
our Support with Passion(R) philosophy, DediPower's enterprise class data
centres support business critical applications. Providing innovative
solutions and expertise in dedicated managed hosting, virtualisation, multi-
server clusters, security, business continuity and co-location services.
DediPower is a winner of numerous hosting awards and is a Microsoft Gold
certified partner and RedHat Ready hosting partner. DediPower's
headquarters is located in Reading Berkshire, UK. For additional
information, visit www.dedipower.com and keep up to date with
DediPower via Twitter, twitter.com/dedipower.

DediPower Contact: Jodie Hoare, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com; Bluhalo Contact: Jocelyn Kirby, Bluhalo Ltd, Tel: +44-(0)1252-701114, E-mail: jocelyn at bluhalo.com; Press Contact: Claire Hutchison, CCgroup, Tel: +44(0)118-920-7650, E-mail: dedipower at ccgrouppr.com