Bradesco Is the First National Sponsor of the Rio 2016 Olympic Games

RIO DE JANEIRO, November 29, 2010 - Bradesco is the first national sponsor of the Rio 2016 Olympic Games,
exclusively in the Finance and Insurance Services categories. Thus, Bradesco
will be able to use the right of associating their brand to the Rio 2016
Olympic Games and the Brazilian Olympic Committee already from 2011.

"The Bradesco sponsorship of the Rio 2016 Olympic Games is our way of
demonstrating trust in the entrepreneurship of the Brazilian people and of
the city of Rio de Janeiro. It is going to be one of the best Olympics in
history," said Bradesco Administration Board President, Lazaro de Mello
Brandao. "It is notorious the calling for the Brazilian people to produce
grand, beautiful things, we want to be together from the very first moment in
the construction of this sport, social and economic landmark of Brazil."

According to Bradesco CEO, Luiz Carlos Trabuco Cappi, Rio 2016 started
with victory, since it represents the success of an effort that brought
together all Brazilians, with renounced participation of the Federal, State
and City governments, sports representatives, intellectuals, businesspeople
and the common citizen. "It was the victory of the union of all Brazilians.
In the eyes of the world, it is going to be the celebration of a Brazil
positive agenda, of modernity, work, social inclusion, and economic
development," stated him. "For us from Bradesco, it represents a privilege
and a thrill the opportunity of participating side-by-side in this great
moment in Brazilian life."

"This is a historic moment. We have the honor of counting on a
institution of the size, solidity and credibility as Bradesco and Bradesco
Seguros as the first sponsors of the Rio 2016 Olympic Games," Rio 2016
Organizing Committee and BOC President, Carlos Arthur Nuzman said,
highlighting that the sponsors are essential to facilitate the organization
of the Games. "And this first association shows the recognition of the
importance of the Rio 2016 Olympic Games as a unique platform and unrivalled
opportunity for a brand to expand its involvement with the audience, reach
new markets and propel its business."

The minimum value stipulated by the Rio 2016 Organizing Committee for the
sponsorship of the Finance and Insurance Services categories was of R$ 570
million (five hundred and seventy million reais) or US$ 320 million (three
hundred and twenty million dollars), including direct input of resources and
the offer of finance, banking and insurance during the Games. "Bradesco
submitted the best proposal, which includes projects that supports the
development of the Brazilian Olympic sports and the promotion of the Rio 2016
Olympic Games in the country," Leonardo Gryner, Rio 2016 Committee CEO
explained. The agreement was formalized this Monday, November 29th, at the
Bradesco headquarters, Cidade de Deus, Osasco, Sao Paulo.

Rio 2016 Committee and Bradesco will present more information on the
partnership this Thursday, December 2nd, during the official launching of the
Games Commercial Project, in Rio de Janeiro.

About the Rio 2016 Organizing Committee

Rio 2016 Organizing Committee is a civil association of private law, of a
sports nature, non-profit, formed by the 28 sports Brazilian Confederations
in the 2016 Olympic program, by the Brazilian Olympic Committee and the
Brazilian Paralympic Committee. Its mission is to promote, organize and
implement the Rio 2016 Olympic and Paralympic Games, following the guidelines
of the Host City Contract, of the International Olympic Committee, of the
International Paralympic Committee and the World Anti-Doping Agency, and
respecting the Brazilian legislation and the Olympic Charter.

    For more information

    Organizing Committee of the Rio 2016 Olympic Games
    Press Office
    Elaine Correia / Textual
    Phone +55-21-3433-5827 - elaine.correia@rio2016.com

    Bradesco
    Press Office
    Phone  +55-11-3684-5899/ 3684-2776
    4165.imprensa@bradesco.com.br

Organizing Committee of the Rio 2016 Olympic Games, Press Office, Elaine Correia, Textual, +55-21-3433-5827, elaine.correia at rio2016.com; Bradesco, Press Office, +55-11-3684-5899, +55-11-3684-2776, 4165.imprensa at bradesco.com.br