Brainshark Launches Innovative Solution to Increase the Impact, Reach and Visibility of Channel Communications

New Offering Provides Technology Suppliers, Distributors and Resellers with More Powerful and Trackable Ways to Deliver Communications Throughout the Channel

WALTHAM, Massachusetts, March 2, 2010 - Brainshark, Inc., the leader in on-demand presentations, today announced
new product capabilities and services designed to give technology suppliers
and their channel partners unprecedented insight into the effectiveness of
the communications they deliver. Through the Brainshark Channel Solution,
suppliers can equip their partners with on-demand, multimedia presentations
for sales and marketing outreach, as well as training and certification. This
model for delivering content helps technology suppliers cut through the
communications clutter, measure their impact, and increase the reach and ROI
of their channel communications - all while reducing the time and cost of
doing business.

Technology suppliers today face an uphill battle as they seek to deliver
vital information and marketing materials to their channel partners through a
mix of often-ineffective vehicles - including underutilized portals,
cost-prohibitive travel and inconveniently timed webinars. Brainshark is
proven to maximize knowledge retention and viewer interest, with customers
reporting a 90% reduction in the cost of face-to-face meetings and live Web
conferencing, a 50% reduction in training time and an increase in lead
generation results by five to 10 times (and more).

Now, through the Brainshark Channel Solution, Brainshark is extending
these benefits to technology suppliers and their distributors, who face
enormous channel enablement pressures including recruiting, training and
certifying partners; generating demand; supporting the sales process and
maintaining mindshare.

With the Brainshark Channel Solution, technology suppliers and their
partners each have access to their own unique and secure site with Brainshark
multimedia content. Suppliers can create and publish on-demand presentations
- incorporating audio narration, video, survey/quiz questions and more - and
instantly share this material with their global partner community using the
Trusted Networks capability in Brainshark's Channel Solution. Authorized
partners can then view presentations from all the suppliers they work with -
gaining knowledge on supplier offerings and/or using the pre-approved content
in their own sales and demand generation activities.

Benefits for Suppliers

Technology suppliers achieve the following benefits from the Brainshark
Channel Solution:

    -- Message and brand consistency and control - When a supplier updates
       any presentation, the change is reflected everywhere that
       presentation exists in the channel, including in any personalized
       partner versions.
    -- Differentiated, high-impact communications - Brainshark's interactive
       multimedia format, with content delivered directly from subject
       matter experts in short, digestible nuggets, helps communications
       stand out from the sea of static e-mails and newsletters.
    -- Visibility into what works - Brainshark's tracking capabilities show
       suppliers which content is being consumed by partners and the
       ultimate customers - as well as how effective that content is at
       capturing audience attention.
    -- Increased reach and supplier 'stickiness' - Suppliers can add more
       value to their channel relationships with timely and relevant content
       that is easily accessible and viewed anytime, and that partners can
       use to drive their own businesses.
    -- Cost-effective way to maintain mindshare - Suppliers can reach all
       tiers of partners on a global scale with professional, timely
       communications to maintain tighter relationships.

"It's critical that our 25,000 partners are up to speed and on message
when discussing our comprehensive portfolio of virtualization solutions,"
said Ben Matheson, senior director, Global Partner Marketing, VMware. "With
Brainshark, we can extend our global reach to enable greater success for
VMware and our diverse partner ecosystem."

Benefits for Channel Partners

The Brainshark Channel Solution also brings significant advantages to
technology distributors and resellers. Upon logging into their Brainshark
network sites, they can instantly view, send and track presentations from all
the participating suppliers they work with.

Additional benefits include:

    -- Timely tracking information - With Brainshark's Channel Solution,
       channel partners can track individual viewing activity and see, on a
       granular scale, how their prospects and customers are engaging with
       content. This helps them qualify interest and provides actionable
       information for sales follow-up.
    -- Convenient training and certification - Partner reps can access
       direct-from-the-expert training at any time and as often as needed,
       without taking up valuable selling time during the day.
    -- Improved lead generation and sales prospecting results - Partners can
       leverage supplier content to improve the effectiveness of mass e-mail
       marketing campaigns, while sales reps can send customized Brainshark
       content to their individual prospects. Brainshark's multimedia format
       is proven to make content more memorable and engaging.
    -- Easy identification of the most compelling content - Identifying the
       hottest content to send or view is a cinch. Partner comments and
       content ratings, combined with a view of most frequently watched
       content, allow the best content to surface to the top.

Partners can access the Brainshark content for free with their own
network site login granted through their supplier relationships. Upgrade
options include the ability for partners to add their own logo to
presentations and the ability to further personalize content - incorporating
voice-enriched introductions and closings to the pre-approved supplier
presentations. In addition, major distributors looking to create their own
content and publish it to their own partner networks may also license the
full Brainshark Channel Solution.

"Our account executives immediately jump on leads from our Brainshark
campaigns - because they know exactly who is most interested and how
interested they are, setting the stage for a valuable discussion," said
Michelle Follman, marketing manager for Enterprise Microsoft Solutions at
Sogeti. "Plus, as a channel marketing manager, I get the tracking and
analytics I need to demonstrate ROI for any jointly funded programs with our
suppliers. Brainshark has proven to be our most cost-effective way to
generate demand."

For more information on the Brainshark Channel Solution, please visit:
presentation.brainshark.com/solutions/channels.aspx.

"Brainshark's new solution for technology channels solves critical
challenges for any company that wants to increase channel revenue," said
Brainshark CEO Joe Gustafson. "We look forward to continuing to meet the
groundswell of demand among the channel for simplified, enhanced and
cost-effective communication solutions."

About Brainshark, Inc.

Brainshark is the leader in on-demand presentations, transforming static
business content into high-impact communications. Delivered via
Software-as-a-Service (SaaS), Brainshark enables audiences to access and
engage with business content when and how they want. More than 1,100
companies - including a third of the Fortune 100 - rely on Brainshark
software and services to help sales, marketing, training and HR experts
cost-effectively deliver measurable results. In addition, organizations and
individuals use the myBrainshark site to create, share and track publicly
available multimedia presentations for free. For more information on these
offerings, visit www.brainshark.com.

VMware is a registered trademark and/or trademark of VMware, Inc. in the
United States and/or other jurisdictions. The use of the word "partner" or
"partnership" does not imply a legal partnership relationship between VMware
and any other company.

    MEDIA CONTACTS:

    Joan Babinski
    Brainshark, Inc.
    +1-781-370-8001
    jbabinski@brainshark.com
    www.brainshark.com

    Sara Card
    Davies Murphy Group, Inc.
    +1-781-418-2431
    brainshark@daviesmurphy.com
    www.daviesmurphy.com

Joan Babinski, Brainshark, Inc., +1-781-370-8001, jbabinski at brainshark.com, or Sara Card, Davies Murphy Group, Inc., +1-781-418-2431, brainshark at daviesmurphy.com