Brammo Announces the Empulse - a Trio of Electric Motorcycles Exceeding 100 mph, Including a Model That Can Travel up to 100 Miles on a Single Charge, With Prices Starting at US$9995

ASHLAND, Oregon, July 15, 2010 - Brammo, Inc. announced today it will begin production of an electric
sportbike, calling it the "Empulse." Brammo demonstrated a pre-production
prototype today and all three production models of the Empulse will be
capable of sustaining 100 mph. The three models will have different battery
capacities, all utilizing an innovative proprietary array, the Brammo
Power(TM) battery and vehicle management system. The Empulse is available for
immediate order and deliveries will commence in 2011.

    (Photo: photos.prnewswire.com/prnh/20100715/SF35510)
    (Photo: www.newscom.com/cgi-bin/prnh/20100715/SF35510)

Craig Bramscher, Founder and CEO of Brammo, said, "Motorcycle riders have
been requesting increased speed and range and I am proud and delighted to
reveal these game-changing Brammo electric motorcycles. Our customers expect
Brammo to design and produce the world's most exciting (and affordable)
electric motorcycles and that's exactly what we have done." Bramscher
continued, "Today's announcement promises no more range anxiety for Brammo
customers."

The Empulse Trio

All three models of the Empulse will be freeway capable and will enjoy a
top speed in excess of 100 mph. Each of the three models will offer customers
a different average range from a single charge. The Empulse 6.0 is capable of
60 miles (96 kilometers) average range, the Empulse 8.0 is capable of 80
miles (129 kilometers) average range and the top of the line Empulse 10.0 is
capable of a travelling 100 miles (161 kilometers) on a single charge. Range
of all three models can be extended by travelling at lower speeds.

The estimated MSRP for the Empulse trio when deliveries start next year
are; Empulse 6.0 US$9,995, Empulse 8.0 US$11,995 and Empulse 10.0 US$13,995.
All three models will be eligible for Federal and State tax incentives. For
example, the Empulse 10.0 may cost as little as US$7,000 in certain states
after Federal and State incentives.

Empulse Technology

Today's announcement sees the first application of Brammo's innovative
Brammo Digital Drivetrain(TM) including the Brammo Power(TM) battery pack and
Brammo Power(TM) vehicle management system. Brammo's breakthrough in
price/energy density is at the heart of today's announcement and is
unequalled in the electric vehicle industry. The Empulse is also the world's
first production electric motorcycle to have a water cooled motor.

Brian Wismann, Director of Product Development at Brammo and designer of
the Empulse, said, "The Empulse reveals the significant price performance
that we can deliver using Brammo Power(TM) technology. Just like it did with
the Enertia Powercycle, Brammo has again raised the bar in terms of
electrical drivetrain innovation and time to market."

Empulse Availability

Customers can place their order for an Empulse by visiting the Brammo
website www.brammo.com . Deliveries are expected to commence in
mid-2011 and orders will be filled on a first-come, first-served basis.
Customers placing an order will be expected to place a refundable deposit
once their Empulse is within 90 days of delivery. The Brammo range of
motorcycles will be available globally through select motorcycle dealerships
and participating Best Buy stores during 2011.

Brammo Distribution

Brammo is expanding its dealership network both within the USA and in
Europe and Asia. Organizations interested in selling and servicing the Brammo
range of motorcycles, which includes the award winning Enertia, can register
their interest by visiting www.brammo.com/dealerapplication

Adrian Stewart, director of Sales and Marketing at Brammo, said, "We are
always looking for individuals and organizations that want to enter into a
long term business partnership with Brammo to sell and service our range of
electric vehicles. JCAM, our distributor and dealer in Hong Kong and
Singapore is an excellent example of such an organization."

Forged in the Heat of Competition

Brammo Power(TM) technology employed in the Empulse is race proven in the
Brammo Empulse RR race bike. You can see the Empulse RR in action at the 2010
Red Bull Grand Prix, Mazda Raceway Laguna Seca. Brammo will race the Empulse
RR in the FIM e-Power series which will see 15 electric motorcycle teams from
around the world compete on this demanding circuit.

Meet the Empulse

Brammo CEO Craig Bramscher will be unveiling the Empulse at the 2010 Red
Bull Grand Prix at the Mazda Raceway Laguna Seca in Monterey, California,
11.15am, Saturday July 24th 2010.

Later this year the Empulse will be at EICMA Milan, Italy and at the
Macau Grand Prix, China.

About Brammo

Brammo, Inc. is a leading electric vehicle technology company
headquartered in North America. Brammo designs and develops electric vehicles
including the award winning Brammo Enertia motorcycle. Brammo is an OEM
supplier of its innovative Brammo Digital Drivetrain(TM) systems including
the Brammo Power(TM) battery pack and Brammo Power(TM) vehicle management
system. Brammo has vehicle distribution and marketing operations in North
America, Europe and Asia.

Fans and media can follow Brammo on Twitter at BrammoSays
(www.twitter.com/brammosays) and on Facebook at Brammo Powercycles
(www.facebook.com/pages/Brammo-Powercycles/155650127567).

    Adrian G Stewart
    astewart@brammo.com
    +1-541-482-9555 ext. 310

Adrian G Stewart of Brammo, Inc., +1-541-482-9555, ext. 310, astewart at brammo.com