BrandAlley UK Launches New Concept 'The Lab'

LONDON, November 5, 2010 - November 2010 sees BrandAlley UK strengthen its position as market leader
with the launch of its revamped website, brand identity and the announcement
of new strategy, code-named 'The Lab'.

An evolution of the 'Little Black Dress' project which saw BrandAlley
produce 10 limited edition dresses from up and coming designers, 'The Lab'
will act as a melting pot for editorial and creative content, product and
social networking, creating a space for open dialogue between key opinion
formers, established and emerging designers and lovers of fashion.

'The Lab', an international initiative between BrandAlley France and
BrandAlley UK, will give members the opportunity to voice their opinion on
brands, new product categories and vote for up and coming designer products
that will lead to the creation of further BrandAlley Bespoke collections.

CEO BrandAlley UK Rob Feldmann says "Our aim is for 'The Lab' to become
an exchange of ideas, an open dialogue that brings us closer to our members.
It will create a community of participants; from simple feedback on favourite
brands to discovering new talent, our members will play a pivotal role in the
world of fashion, design and the development of our business. We look forward
to seeing the power of crowd sourcing and opinion through our members and
being an even more supportive partner to designers and brands."

Chairman BrandAlley Sven Lung says: "Crowd Sourcing is set to become a
major buying tool in the fashion industry that will help define new trends
and support up-and-coming designers. As the number one player in the private
sales business in England and with more then EUR100m turnover as a group,
BrandAlley is well positioned to take advantage of this initiative that will
change the face of fashion."

Notes to Editors

About BrandAlley.co.uk

BrandAlley UK launched in February 2008 and is an online brand emporium
offering its members up to 80% off designer fashion, beauty and homeware
through 4-5 day flash sales on www.brandalley.co.uk - The non-stop
designer lifestyle.

Little Black Dress - BrandAlley Bespoke

BrandAlley.co.uk collaborated with Fashion Enter on a design competition,
which allowed 10 up-and-coming designers the chance to design and produce a
Little Black Dress. The dresses were showcased and available exclusively to
BrandAlley's Two Million members from 15th-30th September 2010.

    For further information, images and product requests please contact:

    Cassandra Robinson-Brown
    DD: +44(0)20-7782-7357
    E: cassandra.robinson-brown@brandalley.co.uk

    Kristina Laslett
    DD: +44(0)20-7782-1350
    E: kristina.laslett@brandalley.co.uk

For further information, images and product requests please contact: Cassandra Robinson-Brown, DD: +44(0)20-7782-7357, E:cassandra.robinson-brown at brandalley.co.uk; Kristina Laslett, DD: +44(0)20-7782-1350, E:kristina.laslett at brandalley.co.uk