McDonald's Names Steve Easterbrook as President of McDonald's Europe

By Mcdonalds, PRNE
Thursday, November 4, 2010

OAK BROOK, Illinois, November 5, 2010 - The McDonald's Corporation Board of Directors today elected Steve
, currently McDonald's Executive Vice President and Global Chief
Brand Officer, as President of McDonald's Europe effective December 1, 2010.

Easterbrook, previously CEO of McDonald's United Kingdom and President of
Europe's Northern Division, succeeds Denis Hennequin, who will resign from
McDonald's on November 30, 2010 to become Chief Executive Officer of the
Accor Hotels Group.

Easterbrook, 43, will oversee operations of more than 6,800 McDonald's
restaurants in 39 European countries. In his new role he will report to
McDonald's President and Chief Operating Officer Don Thompson.

"Steve's keen knowledge of our business in Europe and his consumer-driven
approach to building our brand make him the ideal choice to lead McDonald's
Europe," said Thompson. "We are confident that his strong commitment to our
customers and to our employees will fuel continued success in Europe."

"The opportunity to lead the McDonald's Europe team is a great honor,"
said Easterbrook. "In accepting this position, I'd like to pay tribute to
Denis Hennequin for his leadership in driving our business in Europe. We'll
strive to maintain and accelerate our strong momentum by anticipating the
needs of our customers, investing in our employees, and further developing
our brand."

Easterbrook's return to Europe reflects McDonald's solid succession
planning process and the global alignment around the Plan to Win - McDonald's
business strategy.

"The strong performance of McDonald's Europe is a key component to our
overall success, and Steve's track record shows that he'll do an excellent
job leading the business," said Jim Skinner, McDonald's Chief Executive

Easterbrook is a 16-year McDonald's veteran with experience in finance,
operations, and supply chain. He took over as CEO of the U.K. in April 2006,
and added responsibility for Sweden, Finland, Denmark, Norway, and Ireland in
January 2007.

Skinner added, "We have a deep bench of talent at McDonald's, and we will
name a successor for the Global Chief Brand Officer position in the near

McDonald's is the world's leading global foodservice retailer with more
than 32,000 locations serving 60 million customers in more than 100 countries
each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women. To learn more about the company,
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