Brightcove Accelerates Global Expansion With Major Customer Wins in Japan

CAMBRIDGE, Massachusetts - Leading Japanese media companies and marketers choose Brightcove
Platform for online video initiatives

Brightcove Inc., the leading online video platform, today announced a
series of major customer wins in Japan, including Tokyo Broadcasting System,
Inc., Sony Music Network Inc., Asahi Breweries Group, Shueisha Publishing
Co., Ltd., and Orange Page Inc. The rapid adoption of the company’s platform
in Japan continues to accelerate Brightcove’s global expansion and build on a
customer base that includes leading media companies and marketers across
North America and Europe.

“Japan is a sophisticated and fast-growing online video market,” said
Jeremy Allaire, Brightcove chairman and chief executive officer.
“Brightcove’s growth in Japan is an important contributor to our worldwide
expansion. We are very excited to see the wide-ranging adoption of our online
video platform among some of Japan’s most well-known and highly-respected
media businesses and brand marketers.”

Tokyo Broadcasting System (TBS) is one of Japan’s leading commercial
broadcasters. The company operates two of the most extensive commercial
broadcasting networks in Japan, with 28 TV stations affiliated with the Japan
News Network and 34 radio stations affiliated with the Japan Radio Network.
TBS has selected the Brightcove online video platform to deliver high
quality, ad-supported, on-demand video content to its growing online audience
for a limited trial for the first ever primetime time-shifted TV show in
Japan. The initiative will enable TBS to deepen audience engagement on the
Web, drive broadcast tune-in, and assess monetization opportunities through
online video advertising.

Asahi Breweries Group, the largest beer brewery in Japan, is using the
Brightcove platform to develop direct-to-consumer, branded online video
experiences that showcase its library of popular television commercials. With
Brightcove, Asahi is leveraging its growing library to develop an online
audience network to promote its popular brands across the Web.

Building on a long-time relationship with Sony Music Entertainment in
North America and Europe, Brightcove will now power online video content for
Sony Music Network Japan. The music entertainment leader will leverage
Brightcove to deliver high quality video content across its network of
award-winning artist and label websites. Fans will now be able to watch their
favorite music videos, artist interviews, performances and “behind the
scenes” footage, as well as easily share content with friends.

Shueisha Publishing, a major entertainment magazine publisher
headquartered in Tokyo, is leveraging Brightcove for its newly launched
webUOMO TV, a portal developed in conjunction with Shueisha Publishing’s
UOMO, a men’s fashion and lifestyle magazine. The new webUOMO TV will feature
branded, advertising-supported, original video content showcasing the latest
in fashion trends for UOMO’s target male market.

Orange Page net, another major magazine publisher in Japan, recently
launched Kitchen TV on the Brightcove platform. The site showcases branded,
high quality video content to give visitors a firsthand look at the latest in
cooking trends, recipes and tips hosted by popular cooking personalities.
With the help of Brightcove, video content can be uploaded easily and
distributed widely across the Orange Page network.

Brightcove established its majority-owned subsidiary in Japan in 2008
with US$4.9 million in new investment from Brightcove Inc. and four
market-leading Japanese strategic partners: Dentsu, Inc., J-Stream, Inc.,
transcosmos, Inc. (transcosmos), and Cyber Communications, Inc. (CCI). Last
year, Web TV distribution giant, PRESENTCAST, selected Brightcove for
gorin.jp, the exclusive online video portal in Japan for coverage of the 2008
Beijing Olympic Games. gorin.jp is backed by all of Japan’s commercial
television broadcasters. Since then, Brightcove has continued to help
PRESENTCAST launch a number of online video properties, including the World
Snowboarding Championship’s X-Trail JAM and the Inter-High School Football
Championship.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit www.brightcove.com.

Source: Brightcove Inc.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp; or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com, all for Brightcove Inc.