DTS Announces Agreements With Five of China's Leading TV Brands to Deliver High Performance Audio to Digital Televisions

By Dts Inc., PRNE
Wednesday, November 17, 2010

DTS to Deliver Unparalleled Entertainment Experience to High Definition Flat Panel TVs

CALABASAS, California, November 18, 2010 - DTS, Inc. (Nasdaq: DTSI), the leader in high definition audio, today
announced it has entered into agreements with the top five TV brand
manufacturers in China. Under these agreements numerous HDTV models will
incorporate the best-in-class DTS audio solution. The five brands include
Skyworth, Hisense, Haier, Konka and TCL. The inclusion of DTS high
performance audio technology brings widely recognized added value to these TV
products. Additionally, market feedback on products already launched at
retail has been very positive.

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Brian Towne, DTS Executive Vice President and Chief Operating Officer,
states, "Our goal at DTS is to deliver the ultimate entertainment experience
to all consumers. Further, as we continue to expand our global footprint in
network connected devices, these strategic agreements demonstrate DTS'
commitment to not only provide localized service and support to partners in
China but to all our licensees worldwide."

The integration of DTS technology in all five major TV brands is another
milestone in the growth of DTS, a company that is quickly becoming a leader
in the HD entertainment space.

"DTS is known as being dedicated to delivering the best audio experience
possible," said Mr. Yang Dongwen, President of Skyworth RGB. "To that point,
Skyworth upholds the concept of creating 'A Healthy and Happy Life' for
consumers, so we are thrilled to work closely with DTS to fulfill this
commitment and deliver premium sound through HDTV."

As additional content is being created with DTS technology across a
growing range of media platforms, more and more consumers will be able to
enjoy the incredible DTS soundscape for a more exciting and engaging
entertainment experience.

About DTS, INC.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to hundreds of millions of DTS-licensed consumer electronics
products worldwide. From a renowned legacy as a pioneer in multi-channel
audio, DTS became a mandatory audio format in the Blu-ray Disc standard and
is now increasingly deployed in enabling digital delivery of movies and other
forms of digital entertainment on a growing array of network-connected
consumer devices. DTS technology is in home theaters, car audio systems, PCs,
game consoles, DVD players, televisions, digital media players, set-top
boxes, smart phones, surround music software and every device capable of
playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters are
located in Calabasas, California with its licensing operations headquartered
in Limerick, Ireland. DTS also has offices in Northern California,
Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and
the United Kingdom. For further information, please visit www.dts.com. DTS is
a registered trademark of DTS, Inc. All other trademarks are the properties
of their respective owners. (c) 2010 DTS, Inc. All rights reserved.

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 that involve risks,
uncertainties, assumptions and other factors which, if they do not
materialize or prove correct, could cause DTS' results to differ materially
from historical results or those expressed or implied by such forward-looking
statements. All statements, other than statements of historical fact, are
statements that could be deemed forward-looking statements, including
statements containing the words "planned," "expects," "believes," "strategy,"
"opportunity," "anticipates" and similar words. These statements may include,
among others, plans, strategies and objectives of management for future
operations; any statements regarding proposed new products, services or
developments; any statements regarding future economic conditions or
financial or operating performance; statements of belief and any statements
of assumptions underlying any of the foregoing. The potential risks and
uncertainties that could cause actual growth and results to differ materially
include, but are not limited to, the transition to the next generation
optical drives and consumer adoption of such technology, the rapidly changing
and competitive nature of the digital audio, consumer electronics and
entertainment markets, the Company's inclusion in or exclusion from
governmental and industry standards, continued customer acceptance of the
Company's technology, products, services and pricing, risks related to
ownership and enforcement of intellectual property, the continued release and
availability of entertainment content containing DTS audio soundtracks,
success of the Company's research and development efforts, risks related to
integrating acquisitions, greater than expected costs, the departure of key
employees, the current financial crisis and global economic downturn, a loss
of one or more of the Company's key customers or licensees, changes in
domestic and international market and political conditions, and other risks
and uncertainties more fully described in DTS' public filings with the
Securities and Exchange Commission, available at www.sec.gov. DTS does
not intend to update any forward-looking statement contained in this press
release to reflect events or circumstances arising after the date hereof.


Dave Blasucci of DTS, +1-818-436-1080, David.blasucci at dts.com; or Kat Kirsch of Formula, +1-310-578-7050, Kirsch at formulapr.com, for DTS

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