Brightcove Announces Major New Customer Wins in Japan

Fully-localized online video platform fuels adoption among Japan's leading marketers and media companies

CAMBRIDGE, Massachusetts, December 7 - Brightcove Inc., the leading online video platform, today announced a
series of major new customer wins in Japan, including Rakuten, Inc., Tokyo
Metropolitan Television Broadcasting Corp., Television Osaka, Inc., Shizuoka
Asahi Television Co., Ltd., ART iT Co., Ltd., Chubu-Nippon Broadcasting Co.,
Ltd. and Aniplex Inc. The recent release of a fully-localized Brightcove
platform has fuelled rapid growth for the company in the market and has
accelerated adoption amongst Japan's leading brand marketers and media
companies.

"We continue to accelerate our rapid global expansion, and our success
and broad adoption in Japan is a major driving force to that growth," said
Jeremy Allaire, chairman and chief executive officer at Brightcove. "We've
seen strong customer traction in Japan since the launch of Brightcove KK last
year, and the recent introduction of our fully-localized online video
platform has enabled more leading organizations to take advantage of the
dynamic features and functionality that Brightcove offers."

New Brightcove Customers

Rakuten is the biggest e-commerce website operator in Japan with more
than 50 million registered users. The site serves as a platform for merchants
to sell their products online and is among the top ten largest Internet
companies in the world. Using the Brightcove platform, Rakuten recently
launched a video section on their site to complement existing content and to
drive purchases through increased user engagement with their online shopping
mall property. The dynamic features of the Brightcove platform enable Rakuten
to easily publish and distribute high quality video content to foster a more
interactive purchasing experience for visitors. Additionally, Rakuten is
pioneering an innovative new use case in the Japanese market, as online
merchants are able to upload user-generated content through the Brightcove
platform and add it to their online presence on the Rakuten site. Rakuten
also operates on online DVD rental site at which trailers for campaigns and
new releases are delivered by Brightcove.

Many of Japan's top television broadcasters have recently selected the
Brightcove platform to streamline their online video operations, expand their
online audience and introduce new monetization opportunities. Tokyo
Metropolitan Television (Tokyo MX), the only commercial television station in
Tokyo that exclusively serves the city, is leveraging the Brightcove platform
to drive traffic through engaging online video programming that is accessible
throughout Japan, including recent video coverage of the Tokyo election and
high school baseball championships. Additionally, Brightcove is enabling
Television Osaka and Shizuoka Asahi Television, two of Japan's largest
regional broadcasters, to manage their online video content more efficiently
and to easily publish new content that is synchronized with aired programs in
an effort to drive online viewership. Brightcove's open platform and rich set
of APIs also enables these broadcasters to make their video content available
via mobile devices through its integration with video transcoding and
publishing solution of J-Stream, a pioneer company which offers video
delivery infrastructure in Japan, for Japanese mobile handsets. This
integration enables single video uploads to be automatically optimized for
PCs as well as wide range of 3G mobile handsets.

ART iT, which is a bilingual portal site devoted to contemporary art
content, recently introduced new social networking and online video features
from Brightcove to help drive user engagement and participation. The
Brightcove platform enables ART iT to deliver a highly interactive website
experience that promotes contemporary art through interviews with high
profile artists and curators and visual tours inside galleries and museums.
ART iT is also leveraging Brightcove's broad distribution capabilities to
extend its online video content to third-party sites and networks.

Chubu-Nippon Broadcasting (CBC) is a basic station of Japan News Network
(28 network affiliates, key station: TBS Television) and of Japan Radio
Network (34 network affiliates, key station: TBS Radio & Communications). CBC
has adopted the Brightcove platform to reduce time-to-market and costs for
distributing their growing library of online video content. CBC recently
launched Brightcove for one of its major radio Web properties, inviting
visitors to vote on and rank their favorite movie clips.

Brightcove is enabling Aniplex Inc., an anime and music production and
distribution enterprise of Sony Music Group, to streamline the publishing and
distribution of its animated and promotional video content in an effort to
reach a broader audience. Aniplex is also leveraging Brightcove's deep
customization capabilities to create integrated players for each title.

Brightcove's first major customer in Japan, PRESENTCAST, is also
continuing to roll out the Brightcove platform to additional Web properties.
In conjunction with Tokyo Broadcasting System, PRESENTCAST recently
distributed full-screen, broadcast-quality video highlights from the 12th
IAAF World Championships in Athletics held in Berlin this year.

Brightcove established its majority-owned subsidiary, Brightcove KK, in
Japan in 2008 with US$4.9 million in new investment from Brightcove Inc. and
four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream,
Inc., transcosmos, Inc. (transcosmos), and cyber communications inc. (cci).
Brightcove KK is a fully staffed operation that includes a leadership team
and sales, marketing, engineering and customer support staff all based in
Japan. Additional Brightcove KK customers include leading media companies and
brand marketers, such as Tokyo Broadcasting System (TBS), Asahi Breweries
Group, Sony Music Network Japan, Shueisha webUOMO, and orangepage net.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp; Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com, all for Brightcove Inc.