D-Link Brings the Internet to Your TV With Boxee Box

By D-link, PRNE
Saturday, December 25, 2010

D-Link Selects Intel(R) Atom(TM) Processor to power Boxee Box; Available in the Middle East & Africa from January 2011

DUBAI, United Arab Emirates, December 26, 2010 - The way you experience media on your TV will be revolutionized with the
Middle Eastern & African availability of the Boxee Box by D-Link in January
. The striking black box allows users to watch available movies and TV
programmes from the Internet, stream videos from nearly any website, exchange
recommendations with friends using social media sites like Facebook, organize
and enjoy personal music, photos and videos, and browse the Internet, all
from a simple to use remote. The Boxee Box by D-Link gives consumers a new,
exciting and easy-to-use way to experience free or paid for content on the
Internet, changing the way they interact with it forever.

As part of the Middle Eastern & African availability, D-Link announced
that the Intel Atom CE4100, Intel's system-on-a-chip designed for TV and
Internet integration, will power the Boxee Box. The powerful Intel-based
hardware allows Boxee's open software platform to deliver up to full 1080p HD
over a wired or Wireless N network. With hundreds of apps already available
and an intuitive interface, the Boxee Box by D-Link gives users unparalleled
access to on-demand entertainment and newfound control over their TV.

The Boxee Box by D-Link has already received critical industry acclaim,
and a 'first look' at the media device earned it the accolade of 'Best of
Innovations in the Home Entertainment' category at CES in January 2010. Since
then, D-Link and Boxee have worked closely together to add further
capabilities and content to the platform that allows you to make the most of
the huge library of free and paid content available on the Internet, as well
as easy and secure access to your own digital content and social media
networks. Boxee Box by D-Link content providers and apps include the BBC,
Last.fm, CNET, CNN, Channel 4, Comedy Central, Facebook, ITV, MTV Music,
mySpaceTV, YouTube, Flickr, and Picasa.

Harrison Albert, Regional Director at D-Link Middle East & Africa
commented, "D-Link has always been committed to pioneering Digital Home
experiences for consumers, transforming the home network so that new
entertainment possibilities can become a reality. The Boxee Box by D-Link is
the start of a new revolution in home entertainment as we bring the limitless
world of Internet content to the TV. The Boxee Box by D-Link will be a
catalyst for smart TV within the Digital Home, allowing consumers to discover
new content and enjoy it in high definition."

"Too many people have to enjoy what they want to watch hunched over a
laptop all alone," stated Andrew Kippen, vice president of marketing for
Boxee, "We've partnered with D-Link to come up with what we believe is the
best way to enjoy the best content from the Internet on a TV - no PC

The Boxee Box by D-Link will be available in January 2011 from all IT
retailers in the MENA & Africa region.

Internet freedom on your HDTV

The Boxee Box is one of the world's first media devices capable of
browsing the Internet directly from a TV without the need for a computer.
With its highly intuitive user interface, you can personalize and create a
bespoke home screen categorizing all your media on one screen.

Plays your digital stuff

The device can be used to play and view practically all common video,
music, and photo formats from home media collections and the Internet in up
to full 1080p High Definition.

Tailored to the sofa

The unique QWERTY remote control means that accessing content already
available on the Boxee Box, navigating the Internet for new content and
consuming personal entertainment is as fun and easy as on a computer. Users
can also use free remote apps for the iPhone, Android, and Palm Pre in
addition to the standard Boxee Box remote.

See what your friends are watching

Core social features of the Boxee Box make it easy for friends to
discover new content from each other through social networks like Facebook,
Twitter and more. Users can share anything they're watching or listening to
with their friends on Boxee and other social networks with just a few clicks
on the remote.

An expanding open platform

Since anyone can build on top of Boxee's open App platform, users and
companies can craft their own truly customized experience. If there isn't
already an application, the Boxee Box by D-Link allows you to create your own
to access and organize your favorite content in a simple click.

D-Link brings smart TV to the Digital Home

For people looking to get more entertainment into their living room, the
Boxee Box by D-Link quickly turns any HDTV into a Smart TV with near
limitless content courtesy of the Internet. Boxee Box users will also receive
dynamic firmware updates, meaning that software and service upgrades are
'pushed' directly to your device, so there is no need to perform awkward
manual upgrades and you always have the latest service. Built-in security
options like login access and parental controls ensure the Boxee Box by
D-Link and its content remains secure.

"Consumers are ready for the smart TV experience, bringing Internet-based
applications and services into the living room," said Wilfred Martis, General
Manager of Retail CE, Intel Digital Home Group." Taking advantage of the
advanced performance and media capabilities of the Intel Atom CE4100, the
Boxee Box by D-Link is poised to make a major impact on smart TV."

    Boxee Box Hardware Specifications (DSM-380):

    - HDMI port
    - Optical / Stereo Audio
    - Connects wirelessly (Wireless N capability) or wired to your network
    - Two-sided remote included with simple navigation and full QWERTY
    - 2 USB ports and 1 SD card slot
    - Supports all popular codecs and formats including Adobe Flash
      10.1, MP3 and Divx
    - Intel Atom CE4100 processor

About Boxee

Boxee is changing the way people experience home entertainment by
bringing TV shows, movies, videos, and music from the Internet to the TV.
Boxee's free software can be easily downloaded to any computer or embedded
into living room devices. The company has quickly established itself as the
best way to bring entertainment from different sources into one place -
anything from a local collection of movies, TV shows, music, and photos, to
streaming content from websites like Netflix, MLB.TV, Pandora, Last.fm, and
flickr. Users can also discover new entertainment from their friends and
share recommendations with social networks like Facebook and Twitter. More
than a million people use Boxee to enjoy their entertainment. Learn how you
can join them at www.boxee.tv.

D-Link and D-Link logos are trademarks or registered trademarks of D-Link
Corporation or its subsidiaries. All other third party marks mentioned herein
may be trademarks of their respective owners. Copyright (c) 2010 D-Link. All
Rights Reserved

About D-Link:

D-Link is the global leader in connectivity for small, medium and large
enterprise business networking. The company continues to strive towards
excellence as an award-winning designer, developer and manufacturer of
networking, broadband, digital electronics, voice and data communications
solutions for the digital home, Small Office/Home Office (SOHO), Small to
Medium Business (SMB), and Workgroup for Enterprise Environments. With
millions of networking and connectivity products manufactured and shipped,
D-Link is a dominant market participant and price/performance leader in the
networking and communications market. D-Link ME Headquarters is located in
Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880
9022, Fax: +971 4 880 9066. For general inquiries, contact:
info.me@dlink-me.com or visit our website: www.dlink-me.com.

    Press Contacts:

    Nicole Maria Meier
    D-Link Middle East
    Tel.:   +971-4-880-9022
    Fax:    +971-4-880-9066
    E-Mail: nmeier@dlink-me.com

    Andrew Kippen
    VP, Marketing
    930 Montgomery St.
    San Francisco, CA 94410
    Tel: +1-415-287-7710
    Email: andrew@boxee.tv

Nicole Maria Meier of D-Link Middle East, +971-4-880-9022, fax, +971-4-880-9066, nmeier at dlink-me.com; or Andrew Kippen, VP, Marketing of Boxee, +1-415-287-7710, andrew at boxee.tv

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