Humperdinck Classic Re-Written as Charity Social Media Anthem

By Meningitis Trust London Uk, PRNE
Monday, December 20, 2010

"Please Retweet Me" Raises Awareness of Killer Disease for Meningitis Trust

LONDON, December 21, 2010 - "Release Me", the 43-year old classic by Engelbert
Humperdinck, has been rewritten as a social media anthem performed by a
30-strong choir as part of a campaign to raise awareness of meningitis.

Sung by the Drybrook & District Male Voice Choir - average age
60 - "Please ReTweet Me" is looking to take YouTube by storm and save lives.

Humperdinck's "Release Me" lyrics have been re-written to
include major social networks, iconic digital brands including Facebook,
MySpace, Google and Twitter.

The song's ending, "Facebook me, Facebook me…", directs
viewers via to the Meningitis Trust Facebook
page, where they can find out more about signs and symptoms, along with
background to the campaign and a downloadable singalong song sheet.

Every year 2,500 cases of bacterial meningitis are reported in
the UK - 10% of people will die and 15% will have severe after-effects
including brain damage, loss of hearing and sight and, where septicaemia has
occurred, loss of limbs and scarring.

Engelbert Humperdinck said: "I think it's a great thing if it's going to
help the charity's work and it would be nice to have it back in the charts."
He added: "And why not change the words? I didn't write it myself but I knew
the late Eddie Miller, who did write it, and I'm sure he wouldn't mind."

Sue Davie, CEO of the Meningitis Trust, says: "We want to
reach out to a young audience and make them aware of the signs and symptoms,
and what they should do if they are concerned. "Please ReTweet Me" appeals to
an at risk group; if it helps save one life it will have worked."

Mark Terry-Lush, founder and CEO of Renegade Media, who wrote
"Please ReTweet Me", says: "The song is a classic, the new lyrics are
memorable and should provoke conversations about a serious subject."

"Release Me" was a hit for Engelbert Humperdink in 1967 when
it reached number one in the charts and remained there for six weeks. More
than 40 years on and the new version has its tongue firmly in its cheek.

The song was written by Renegade Media, which worked with
Atticus Finch, to produce the videos.

For more information contact Dave Barton at Renegade Media on
dave.barton at or call +44(0)1452-760147.

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