British Consumers Adopt Online Shopping Habits More Than Anywhere Else in Europe

LEEDS, England, February 25, 2010 - When it comes to being British, a few things come to mind. We like to
queue, love fish and chips and our home is our castle… we also love
shopping online at voucher code sites such as VoucherSeeker (
www.voucherseeker.co.uk/vouchercodes).

Research by the Centre for Retail Research has found that UK shoppers
spent more online than anywhere else in Europe. On average, we Brits spent
GBP1,102 each online last year, getting braver about spending bigger sums on
the web.

"Consumers are realising that saving money lies on the internet," states
Neil Ainsworth, VoucherSeeker Director. "Using Vodafone promotional codes
(www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafon
e-promotional-code.html) and Currys discount codes (
www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-d
iscount-codes.html) from sites such as VoucherSeeker can save users a fair
amount on expensive items."

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

According to the Centre for Retail Research, online sales account for 10%
of the total retail sales in the UK. The research further predicts that
internet shopping will increase this year, eventually hitting GBP42.7 billion
in 2010.

The recession created a new type of shopper, who was now prepared to not
only haggle for better prices, but research their options further in order to
get the best deal. Shoppers became more aware of the discount vouchers and
discount codes they could get for money off items such as electricals and
groceries. Sites such as VoucherSeeker found that there was more interest in
the vouchers on offer, as consumers actively searched for money off.

The shopping habits which were learnt during the recession are now
becoming permanent habits. Shoppers have realised the savings they can make
and although the economy is recovering, consumers are still keen to continue
saving money.

Men were a key demographic who were quick to turn to the internet in
order to save money when the recession hit. In the past, women have been the
biggest demographic group of online shoppers, with clothing and footwear
proving popular purchases. However men began to realise the saving potential
of the internet, logging in online to search for promotional codes and
voucher codes and investigating where to make the best savings.

12.9 million men in the UK are now shopping online, compared with just
10.3 women. Since 2006, 839,000 extra men are shopping online compared with
an additional 400,000 women.

Another demographic turning to the internet for savings is the 'Silver
Surfer', typically a pensioner who is learning about the internet and getting
online due to easier access and more accessible internet packages.

A survey conducted by Mature Marketing Consultancy, Millennium,
questioned four hundred over 50s on their shopping habits. More than a
quarter of people questioned admitted to shopping for groceries online, over
half spending in excess of GBP150 per month.

Currently, online discount vouchers and discount codes are more
influential to the over 50s group of people than brand loyalty. Quality and
price are significant factors for this age range. This may be due to the fact
that this age range has a limited pension and therefore need to get value for
money.

UK shoppers spend the most online in Europe, as consumers are now very
savvy. Shoppers in the UK now search online for voucher code sites such as
VoucherSeeker in order to save money on items such as electricals and
fashion. This could be due to factors including the recession encouraging
shoppers to look for vouchers or promotional codes online in order to save
money. This behaviour has then carried on into the post recession shopping as
consumers realise how much money they can save.

Another factor is that more demographics are beginning to realise the
importance of the internet in the savings it can provide. Men and silver
surfers are quickly becoming aware of the discounts available on voucher code
sites such as VoucherSeeker (www.voucherseeker.co.uk/vouchercodes). As
more and more people realise the saving potential, UK online spending is set
to further soar.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44(0)113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44(0)113-380-0891.