British Council Bestows the 'Young Creative Design Entrepreneur Award' on Y-walls Design's Preksha Baid

DELHI, India, September 7, 2010 - Preksha Baid, founder and creative head of Y-walls design has received
the prestigious YCE (Young Creative Entrepreneur) Award in the field of
design instituted by the British Council, a division of the British High
Commission in India. The British Council's Young Creative Entrepreneur
Awards programme has been developing a powerful professional network between
creative entrepreneurs in India, UK and internationally.

The awards aim to reward creative entrepreneurs based in India for their
contribution to their respective sectors. The YCE award programme goes beyond
simply recognising the achievements of these entrepreneurs by providing them
a platform to begin a dialogue with their UK counterparts.

The program also aims to link them with potential investment and
mentoring opportunities in partnership with the Indian Angel Network (IAN),
which is India's first and largest business angel network.

    The judging panel for the YCE Design Award included the following:-

    - Amit Gulati, Co-Founder, Incubis Consulting
    - Pramiti Madhavji, Editor In Chief, Elle Decor
    - Rwituja Mookherjee, Head, Creative Economy-British Council, India and
      Sri Lanka
    - Jai Vikram Bakshi- Digiqom Solutions

According to judges, "Preksha is very focused, highly motivated and
committed. She is clear about the immense scope of her business idea and
where she would want to position it. She is open to collaboration and
willingly shares credit"

After receiving the award, Preksha said she felt "like a bird with a new
and stronger pair of wings".

Her dream is to design and build social spaces that are cutting edge,
contemporary, sustainable, and instantly connect with users. India has a
rich history of story telling, which is getting lost because of rapid
modernization. Through 'Y-walls', Preksha aims to revive the art of story
telling in India and build spaces that help people to connect and engage
better with their habitat.

"Every space should tell a story because stories that are written today
are read tomorrow"

About Y-walls Design:

Y-walls is the philosophy to look beyond boundaries, which is not just
Preksha's philosophy for work but also a way of life. In 2009, she received
EDIDA, Elle Decor International Design Award for her work.

Y-walls Design is her Delhi based Design practice that provides space
design solutions with a focus on creating unique identities for public spaces
and proposing new urban visions for our social fabric. The design practice
provides space design solutions ranging from architectural planning, interior
detailing, urban crafts, design thinking, material innovation, and experience
design to customized products and graphics for the spaces. Y-walls
Design consciously takes a design approach to work with people from different
backgrounds and skills. From corporate groups to a craftsman in a small
village, it makes design a connecting process. The studio is actively engaged
in various space design projects that involves working with international
design practices to business groups, government bodies, experienced and young
designers, traditional craft communities, local fabricators and technicians
in India.

    To Know more about Y-walls Design please visit: www.ywalls.com

    Testimonial for Preksha receiving the award can be viewed at:
    www.ywalls.com/ace-awards.html

    Media Contacts:
    Preksha Baid
    Address: 38 A/1, Second Floor, Shahpur Jat, New Delhi - 110049
    Phone:  +91-11-41644074
    Mobile: +91-98-18689951
    Email: press@ywalls.com

    Website: www.ywalls.com

Media Contacts: Preksha Baid, Address: 38 A/1, Second Floor, Shahpur Jat, New Delhi - 110049, Phone: +91-11-41644074, Mobile: +91-98-18689951, Email: press at ywalls.com