BSkyB CEO and CFO Interviewed on Half Year Results

LONDON, January 28 - In a video interview on www.cantos.com, BSkyB CEO Jeremy Darroch
and CFO Andrew Griffith discuss how strong demand for HD television has
helped to add more customers and deliver a strong financial performance.

Other highlights from the half year results include the announcement that
Sky is to launch 3D television into the UK this spring, and that all new and
upgraded set top boxes will have HD.

Commenting on the results, Jeremy Darroch said: "The long term prospects
for 3D and, again, raising the bar in terms of the top end of TV look very
strong.

"We are well placed to continue to grow earnings and cash flow as we move
through 2010."

The interviews and transcripts are available now on
www.cantos.com.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone
+44-207-936-1352.