Buongiorno's Recharge and Win (RAW) Program Expands Across Europe

Buongiorno's "RAW" Program has Been Successfully Implemented and Managed by B! Through Telecom Italia Mobile, O2, Proximus and Optus

MILAN, June 1, 2010 - Buongiorno (Italy, MTA STAR: BNG), a global leader in mobile
entertainment, is pleased to confirm that its RAW program based on the IMM
platform (Intelligent Mobile Marketer) has been fully deployed across Europe
through partnerships with several networks. Buongiorno has offices in 24
countries, annual revenue of EUR259 million in 2009 and direct relationships
with over 130 Telco operators through a portfolio of products and services
known for their innovation and reliability.

In 2007, Buongiorno launched a focused Customer Relationship
Management service (CRM) called WET, with Optus in Australia. Two years
later, in February 2009, Buongiorno announced the launch of a successful and
innovative service offered to O2 prepay mobile-users in the UK, called
"Top-Up Surprises". Buongiorno followed this tie-up with a successful
installation of "Ricarica e Vinci" for Telecom Italia Mobile in November
2009, designed to reduce churn and improve ARPU of prepaid TIM customers. In
February 2010, the launch of an innovative new loyalty programme for
Belgacom's prepaid mobile customers (Proximus) in Belgium, called Play&Gold,
continued the expansion of the RAW platform throughout Europe.

Boungiorno, as a global leader in mobile entertainment, possesses the
technology and know-how to innovatively improve network operators' CRM
systems. Operators implement Buongiorno's real-time solution, RAW (Recharge
and Win), to better understand their customers, reward loyalty with prizes
redeemed in real-time, and in turn increase retention and customer
satisfaction.

RAW, like other innovative forms of CRM, is playing an increasingly
important role within operators' offerings. Due to the heightened
competiveness of the market and challenging economic conditions, operators
increasingly seek ways to reward and retain valuable customers, putting them
first and improving their direct relationships with them.

Adhish Kulkarni, Global Head of Products and CRM, Buongiorno, commented:
"Within the European operator market we recognised a need for our partners to
find new ways to differentiate themselves by motivating and rewarding their
customers. Buongiorno invested in developing a unique CRM platform and this
investment has now enabled us to become the specialist CRM partner as we roll
it out for more operators, supporting them in developing bespoke reward
programs, increasing ARPU and reducing churn of loyal customers."

About Buongiorno Group

Buongiorno (Italy, MTA STAR: BNG) is the multinational leader
in mobile entertainment. The Company counts on an unparalleled international
presence with 24 offices and business in 57 countries in 5 continents, 200
direct connections with +130 telcos and access to over 2 billion mobile
customers. Buongiorno is market leader in Europe and is one of the top 3
players in 8 of the world's most important geographies. Buongiorno is also
present in Russia and Pacific Asia (India, Vietnam and Philippines) through
the Joint Venture with the Japanese group Mitsui & Co., Ltd. The Company
operates with two business lines: mobile value-added services distributed
directly - through its brand BlinkoGold for Mobile Content services and
through its Mobile Social Networking brand peoplesound - as well as through
partnerships with leading telcos and media groups (Consumer Services) - and
digital marketing services referred to as sponsored content (
Buongiorno!Digital).

For more information about Buongiorno, please visit the
website www.buongiorno.com

For further information, please contact: IR: Eleonora Villanova, Global PR & IR Executive, Tel. +39-02-582-131, Email: eleonora.villanova at buongiorno.com . Media Enquiries: Charles Chichester, Finsbury Ltd, London, Tel. +44(0)20-7251-3801.