Digitas and The Third Act: Announce Keynote for Digital Content NewFront 2010

Arianna Huffington and Martha Stewart Kick-Off Event Moderated by Kara Swisher

NEW YORK, June 1, 2010 - Digitas and its brand content unit, The Third Act: today announce the
keynotes speakers, Arianna Huffington and Martha Stewart, moderated by Kara
Swisher for its upcoming online brand content event and marketplace, Digital
Content NewFront (DCNF). Held on June 9 in New York City, DCNF is the premier
event centered on the state of digital content, bringing together content
creators, distributors, talent and brands to harness digital creative media
opportunities. The invite-only event will be live cast on
www.digitalcontentnewfront.com.

(Logo: www.newscom.com/cgi-bin/prnh/20100601/PH13615LOGO )

"DCNF brings together industry thought-leaders to prompt and inspire
action, and these women were selected because they each embody the change and
evolution that is driving today's digital era," said Mark Beeching, Chief
Creative Officer, Digitas. "Each brings her own unique experiences and
background in branding, content creation and creative media. We're delighted
to have them kick off the event with an inspirational session."

    More on the keynote speakers:
    -- Arianna Huffington - Co-Keynote Speaker - As the co-founder and
       editor-in-chief of The Huffington Post, one of the most frequently
       cited media brands on the Internet, and a nationally syndicated
       columnist, Huffington is at the forefront of the rapidly growing world
       of online content.
    -- Martha Stewart - Co-Keynote Speaker - Business magnate, television
       host, bestselling author and magazine publisher, Martha is an
       acclaimed media mogul. And as founder of Martha Stewart Living
       Omnimedia, she has become one of the most powerful women in the media
       industry.
    -- Kara Swisher - Key Note Interviewer - As co-producer and co-host of D:
       All Things Digital, a major high-tech and media conference, and author
       of Wall Street Journal's BoomTown, Swisher has her finger on the pulse
       of the digital industry.

The 2010 theme is Fandomonium, exploring how a lively and powerful mix of
content, celebrity and community can build both audience and brands in a
post-advertising world.

As previously announced, the program will premier new original online
programming and also includes:

    -- The Fandomonium panel, moderated by Sree Sreenivasan, Professor at
       Columbia Journalism School, featuring:
         --  Howard Friedman, Senior Vice President, Kraft Foods
         --  Michael Wayne, President, DECA
         --  Pete Wentz, Grammy nominated musician, activist and entrepreneur
         --  Charles Hunter, Mudlark, "Such Tweet Sorrow"

    --  A special edition of Kevin Pollak's Chat Show, with guests:
         --  Teri Hatcher, GetHatched.com
         --  Lisa Kudrow, "Web Therapy" and "Who Do You Think You Are"
         --  Ben Silverman, Electus
         --  Ricky Van Veen, Notional and College Humor

    -- And, pitching new ideas will be:
         --  Dan Bucatinsky, Co-creator of "After Birth"
         --  Seth Green, Creator of "U-Rule"
         --  Amy Brenneman, Creator of "The Procrastinator"

    Event Details:
                  June 9, 2010
                  12:00 PM EDT until 6:00 PM EDT
                  On Location: Invite Only
                  Live Stream:
                  www.digitalcontentnewfront.com

The invite-only event will be live cast on
www.digitalcontentnewfront.com.

Please also visit the social media release to access to images, links and
video.

About TheThirdAct:

The Third Act: is Digitas' brand content entity. Working with all of
Digitas and with outside talents and partners - The Third Act: is a change
agent - in developing and supporting new marketing models at scale with
content and distribution at the core.

Our work is to inspire Digitas, the industry, and our clients in the
development of impactful, integrated brand marketing that has sustainable
people-inspired content ideas at the core.

We pride ourselves on our array of global partners and our tireless
discovery of emerging talent and techniques to forward content-centric
marketing. The Third Act: is headquartered in New York with resources
worldwide.

About Digitas

Digitas is a leading digital marketing agency, helping the world's
biggest brands develop, engage and profit from building profitable
relationships with their customers. The Agency pairs media, marketing,
technology, creativity, imagination and analytics to ignite emotional bonds
between people and brands. Digitas also operates the brand content platform,
The Third Act:, the independent healthcare marketing brand, Digitas Health,
as well as Prodigious Worldwide, the world's only standalone, global digital
productions company. With sister agencies Starcom MediaVest, ZenithOptimedia
and Denuo, Digitas is a member of Publicis Groupe's VivaKi-a global digital
knowledge and resource center that leverages the combined scale of the
autonomous operations of its members to develop new services, new tools, and
new partnerships.

Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the
world's third largest communications group, the world's second largest media
counsel and buying group, and a global leader in digital and healthcare
communications. With around the world activities spanning more than 104
countries on five continents, the Groupe employs as many as 44,000
professionals.

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page

Nicole Lawler, Corporate Communications of Digitas, +1-617-867-1747, Nicole.Lawler at digitas.com