Calling all Caledonistas!

GLASGOW, Scotland - With Photos

- Scotland’s Biggest Celebration of Fashion & Style Launch Call
for Nominees and Announce Influential Global Fashion Panel for Scottish
Fashion Awards 2009

The Scottish Fashion Awards organisers have announced that the
definitive on line fashion destination Vogue.com have joined the prestigious
event as headline sponsor for the second year running along with a host of
high profile judges including supermodel Kirsty Hume and impressive partners
for the fourth annual fashion and style extravaganza to be held at Stirling
Castle on June 21st June.

Now a firm fixture in the international fashion carousel,
Caledonistas * will join top fashion presenter Louise Roe at the glittering
awards ceremony held in one of Scotland’s greatest landmarks.

Towering over some of the most important battlefields in
Scotland’s history in the heart of Braveheart Country, the castle venue and
event is now established around the world and is ‘thee’ award Scottish
fashion players want to win, winners highlighting it as Scotland’s definitive
and credible accolade.

Despite the recession’s impact on fashion and retail the event
has attracted an impressive list of new and existing sponsors for 2009
including Swarovski, BAA Glasgow, Fake Bake, Mac Cosmetics, Toni & Guy
Haircare, Hotel Du Vin, Marks & Spencer, Milne Management, Stirling Council,
The Herald, TNT Fashion and Homecoming Scotland 2009 to name but a few.

With their ‘Call for Entries’ launched this week, these awards
will honour the very best of Scottish fashion from designers, fashion
photographers, models, stylists, make-up artists, fashion writers, fashion
marketers and present a phenomenal opportunity for home grown talent to
showcase their work.

Judged by a virtual who’s who of leading fashion experts from
around the world, who previously have included Alexandra Shulman, Editor of
British Vogue and The Honorable Daphne Guinness the event continues to
attract fashion players whose creative talents shape trends and influence
global catwalks. The 2009 panel includes:

DOLLY JONES EDITOR VOGUE.COM
KIRSTY HUME MODEL
KATE PHELAN FASHION DIRCTOR OF BRITISH VOGUE
NATHALIE COLIN CREATIVE DIRECTOR, SWAROVSKI
HILARY ALEXANDER FASHION DIRECTOR - THE DAILY TELEGRAPH
BRIGITTE STEPPUTTIS HEAD OF COUTURE VIVIENNE WESTWOOD
BRAIN RENNIE CREATIVE DIRECTOR GANT
SUSANNE KÖLMEL FASHION EDITOR AT LARGE, GERMAN VOGUE
BRIANA LESESNE FASHION & BEAUTY DIRECTOR, VANITY FAIR, NYC
JANETTE HARKESS DEPUTY EDITOR OF THE HERALD
TESSA HARTMANN FOUNDER SCOTTISH FASHION AWARDS AND CHAIR OF
JUDGING PANEL

Behind the glamour and excitement of the night, the awards
will highlight some world-class talent in ‘Catwalk Caledonia’, which launched
in 2008. A series of exclusive fashion interludes will present the evening’s
nominees. New for 2009 will be the exciting ‘Scottish Graduate of the Year’
category, promising to offer an incredible platform to Scotland’s new
generation of ‘Caledonistas’*. The short list will be announced at the end
of May from the following categories:

1) SCOTTISH DESIGNER OF THE YEAR (VOGUE.COM)
2) SCOTTISH TEXTILE BRAND OF THE YEAR (THE HERALD)
3) SCOTTISH FASHION AWARDS COMMUNICATOR OF THE YEAR (BAA GLASGOW)
4) SCOTTISH YOUNG DESIGNER OF THE YEAR (SCOTTISH FASHION COUNCIL)
5) SCOTTISH GRADUATE OF THE YEAR (HOMECOMING SCOTLAND 2009)
6) SCOTTISH RETAILER OF THE YEAR - INCLUDES ONLINE RETAILING.
(STIRLING COUNCIL)
7) SCOTTISH MODEL OF THE YEAR (FAKE BAKE)
SCOTTISH ACCESSORY/JEWELLERY DESIGNER OF THE YEAR (SWAROVSKI)
9) SCOTTISH FASHION ICON AWARD (MARKS & SPENCER)
10) SCOTTISH FASHION AWARD ‘HALL OF FAME’ (HOTEL DU VIN)
11) BEST USE OF SCOTTISH FABRIC BY AN INTERNATIONAL DESIGNER

An exclusive gala dinner will follow for VIP’s.

Dolly Jones Editor of Vogue.com said: “We’re really pleased to
be working with the Scottish Fashion Awards for the second year running. Last
year’s event was an enormous success -both at Stirling Castle and on
VOGUE.COM afterwards, with Vogue’s Calgary Avansino presenting our film of
the night on VogueTV and all the news about the winners up on the site within
hours of the event. Scotland really is on a fashion roll.”

Tessa Hartmann event Founder and Chair added: “Over the last 4
years we have championed individuality, quality and style from Scotland,
providing an enviable platform for Scottish fashion talent. Through hard work
and determination we have built an acknowledged brand which isn’t just about
celebrating Scottish fashion; it’s about celebrating a fashionable Scotland.
This year is set to be our best yet!”.

Ultimately, the evening will represent a definitive guide to
Scottish fashion, present and future, taking a fresh look at the wonderful
Celtic contributions that have touched so many parts of the fashion world.
From our innovative designers to our world renowned cashmere and textiles
manufacturers, all eyes will surely be on the tartan red carpet at Stirling
Castle on 21st June 2009 where Caledonistas will be out in force.

* Caledonista - noun informal 1) a Scottish designer of haute
couture. 2) a devoted follower of Scottish fashion.

Notes to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

www.scottishfashionawards.com

Source: The Scottish Fashion Awards

Media Contact: Tessa Hartmann or Karla Andrews, The TFF Agency, T. +44(0)1236-826555, F. +44(0)1236-825560, Email - tessa at thetffagency.com or karla at thetffagency.com, https://www.thetffagency.com, Mobile - Tessa - +44(0)7785-28-52-42