CareerBuilder Sweden Launches Fall Advertising Blitz With World Cup Sponsorship

STOCKHOLM -

CareerBuilder.se is kicking off a major TV advertising campaign in Sweden with its sponsorship of the 2010 FIFA World Cup South Africa(TM) qualifiers on Saturday, October 10, 2009. Through this sponsorship, CareerBuilder.se is helping to bring the highly anticipated “Sweden versus Denmark” game to Swedish television. The company’s overall campaign, which will run through mid-December, is designed to deliver more traffic and greater visibility to CareerBuilder.se’s corporate clients.

Following Saturday’s event, CareerBuilder’s campaign will continue through November and December with sponsorship of a wide mix of popular shows on Channel 5 and Channel 9. This will be supplemented with the company’s ongoing investment in online marketing and partnerships.

“While many companies have scaled back on marketing in this tough economic time, CareerBuilder is focused on investing in our clients,” said Anders Selvehed, Managing Director of CareerBuilder Sweden. “Sponsoring high-profile events and TV shows is part of our strategy to attract the largest and most diverse range of job candidates to the jobs on our site. Employers get the added benefit of heightened exposure and job seekers are able to quickly connect with opportunities across all industries and job types.”

Sweden’s unemployment rate has risen to 8 percent as the country works toward recovering from one of the steepest downturns affecting economies around the world. Job seekers visiting CareerBuilder.se can search for and apply to jobs in real-time, sign up for automatic e-mail job alerts, post different versions of their CVs and get advice on everything from job hunting to career management.

About CareerBuilder.se

CareerBuilder.se is one of the most visited online job sites in Sweden. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company, The McClatchy Company (NYSE: MNI) and Microsoft Corp. (Nasdaq: MSFT), CareerBuilder.se powers the career centres for multiple Swedish sites that reach national, local, industry and niche audiences. For more information about CareerBuilder products and services, visit www.careerbuilder.se.

Media Contact: Christer Holloman Christer.Holloman@careerbuilder.com +44020-7855-0619

Source: CareerBuilder.se

Christer Holloman, +44020-7855-0619, Christer.Holloman at careerbuilder.com