CARRERA Vintage Sunglasses Keep Rihanna Shaded in Style in Her Newest Music Video "Rude Boy"

By Carrera, PRNE
Sunday, February 14, 2010

PADOVA, Italy, February 15, 2010 - CARRERA, one of the world's most prestigious fashion sunglass and sports
eyewear brands, has announced its inclusion in Rihanna's latest music video
"Rude Boy" the latest single off of the singer's hit album Rated R.

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The stylish, playful and seductive video for "Rude Boy"
contains all of the elements that have made Rihanna so gravitating since the
beginning of her career. In the video, Rihanna reveals the complexity of her
personality by displaying her true light-hearted and pulsating charisma. The
CARRERA sunglass model "Endurance," the brand's signature and most colourful
style in its recently relaunched "vintage collection," adorns Rihanna
throughout her performance. With the narrative set against a bold and bright
landscape, the distinctive and fashionable eyewear enhances Rihanna's
fearless and flirty performance.

"Rude Boy" is currently in rotation on all major musical
broadcast and on-line outlets.

The Carrera "vintage collection" features new "fashion"
sunglass styles that resonate with young and stylish trendsetters around the
world. Customized with iconic retro detailing, the new models from Carrera
have achieved cult status and make a bold fashion statement.

The highly unique and recognizable aviator shape of the
"Endurance" sunglasses are inspired by the original design first introduced
in the early Eighties and produced in Optyl, an extremely lightweight and
hypoallergenic patented material that is proprietary to Safilo Group.


CARRERA's trademark history in the sector of sports eyewear
began in 1956. The sunglass brand reached new heights in popularity in the
1980s, becoming one of the most iconic fashion sunglass collections of the
decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses
and prescription eyewear. Today, CARRERA remains an iconic and successful
international eyewear brand synonymous with design, innovation and quality.

    Safilo Group Press Office

    Tel:  +39-(0)49-698-5459
    Fax : +39-(0)49-698-7075

Safilo Group Press Office: Tel: +39-(0)49-698-5459, Fax : +39-(0)49-698-7075, E-mail: pressoffice at

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