Carrera Vintage Sunglasses Keep Singer Alicia Keys Shaded in Style in her Newest Music Video "Try Sleeping With a Broken Heart"

By Carrera, PRNE
Sunday, December 6, 2009

PADOVA, Italy, December 7 - Carrera, one of the most recognized sunglass and sport eyewear brands in
the world from Safilo Group, is excited to announce the inclusion of its
"PANAMERIKA 1" model in 12-time Grammy-winning singer/songwriter/producer
Alicia Keys' new music video for "Try Sleeping With A Broken Heart," off her
new album 'The Element Of Freedom', being released on MBK Entertainment/J
Records December 15th.

To view the Multimedia News Release, please click:

"Try Sleeping With A Broken Heart" showcases Keys' new artistic vision of
independence and self-inspiration, which are themes found on 'The Element of
Freedom'. The graphic novel influenced video finds Keys as a superhero whose
greatest gift is also her heart's worst enemy.

The Carrera sunglass model "PANAMERIKA 1," one of the unmistakable '80s
retro styles in the brand's recently relaunched vintage collection, adorns
Alicia Keys during the video. With the narrative set against a modern-day
landscape, the contemporary and stylish eyewear enhances Keys' confident

The Carrera vintage collection features new fashion sunglass styles that
resonate with young and stylish trendsetters around the world. Customized
with iconic retro detailing, the new models from Carrera have achieved cult
status and make a bold fashion statement.

The highly unique and recognizable metal teardrop shape of the
"PANAMERIKA 1" sunglasses are inspired by an '80s style and, with their
teardrop-shaped metal frame, are real attention-grabbers.

About Carrera

Carrera's trademark history in the sector of sports eyewear began in
1956. The sunglass brand reached new heights in popularity in the 1980s,
becoming one of the most iconic fashion sunglass collections of the decade.
In 1996, Safilo Group acquired Carrera, a market leader in sunglasses and
prescription eyewear. Today, Carrera remains an iconic and successful
international eyewear brand, synonymous with design, innovation and quality.
About Alicia Keys

Alicia Keys is a 12-time Grammy Award-winning, multi-platinum recording
artist, actress, entrepreneur, humanitarian and philanthropist. With four
previous acclaimed albums to her credit - Songs in A Minor (2001), The Diary
of Alicia Keys (2003), Unplugged (2005) and As I Am (2007) - Keys' newest
album, The Element of Freedom, is set for worldwide release on MBK
Entertainment/J Records December 15th. Also an acclaimed actress, Keys has
appeared in starring roles in "The Secret Life of Bees," "The Nanny Diaries"
and "Smokin' Aces." She is the co-founder and global ambassador of Keep a
Child Alive, a non-profit organization that provides medicine to families
with HIV and AIDS in Africa and India. In addition to her musical and acting
achievements, Keys is also a New York Times best-selling author, with her
Penguin Group USA-published "Tears for Water: Songbook of Poems & Lyrics".


Safilo Group Press Office, Tel: +39(0)49-698-5459, Fax : +39(0)49-698-7075, E-mail: pressoffice at

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