Celebrating More Than 150 Years of the Milkman

LONDON -

- With Photo

UK milkmen are celebrating more than 150 years of the Great British milk delivery service and the next step in the evolution of the milkman. The 21st century modern milkman has gone digital and moved online, transforming the service that started in the late 1850s.

The milkman as we know him started when customer demand for home milk delivery prompted the milkman to pick up a low-wheeled cart to make his many deliveries. Since then the milkman has become a reliable fixture in the local community and a much loved British institution, with 62% of Brits naming the milkman as someone that represents what the traditional community is all about.* Now he’s online and the product range has expanded so that homes throughout much of England and Wales can order more than 250 everyday essentials to be delivered to their doorstep at the click of a button.

Dairy Crest’s new online service, milk&more, will see more than 2,600 milkmen and women offering customers the best features of their traditional service updated with the latest technology.

Guy Whittaker, a milkman from Guildford, said: “So much has changed in the past 150 years but one thing people have always been able to rely on is that their local milkman delivers to them come rain or shine. 43% of Brits that already get their milk delivered have carried on the tradition from their parents, having fond memories as children.** We wanted to extend our service so that our customers could rely on us for more than just milk which is why the new milk&more service is so great.”

To experience the new modern milkman, all customers have to do is log on at www.milkandmore.co.uk and place an order, which can be made up to 9pm for delivery on the next round. This free delivery service caters to all requirements and with no minimum order, customers can have as little as a pint of milk delivered one day, to a full crate of everyday essentials the next at the click of a button.

Dairy Crest spokesperson, Mike Sheldon, commented: “milk&more combines the tradition and familiarity of the doorstep milk delivery service with the convenience of online shopping. It’s still your local milkman but a brand new service, bringing homes a range of products from breakfast essentials to cleaning and garden products.”

For true convenience at your fingertips and to meet your local milkman visit www.milkandmore.co.uk today and sign up.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

*Survey conducted by Opinion Matters 28th September 2009

** Survey conducted by Opinion Matters 28th September 2009

For further PR information, imagery, and milkman and Dairy Crest spokespeople please contact the Dairy Crest Press Office on +44-(0)20-7922-8119

Source: Dairy Crest milk&more.co.uk

For further PR information, imagery, and milkman and Dairy Crest spokespeople please contact the Dairy Crest Press Office on +44-(0)20-7922-8119