Choice Hotels Rewards Program Offers European Travelers an Added Bonus with Double Points for Every Stay

SILVER SPRING, Maryland - European-Based Choice Privileges Rewards Members Receive Double the Value at Thousands of Hotels Across the World

Choice Hotels International, Inc. (NYSE: CHH) announced today that European-based members of Choice Privileges, the company’s award-winning rewards program, will earn double Choice Privileges points for every qualifying stay. The offer applies to stays at Choice Privileges properties for all ten Choice Hotels brands with arrival from May 21 through November 19, 2009.*

“We are delighted to offer Choice Privileges members in Europe the opportunity to now earn double points when they travel either on business or holiday,” said Mark Pearce, vice president, International. “This exciting promotion will reward our most loyal customers and help them earn a free night faster at one of Choice’s more than 5,000 hotels.”

As part of this unique promotion, European members of the Choice Privileges rewards program will receive 20 points for every U.S. dollar spent at Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites or Ascend Collection hotels in Europe**, the United States, Canada, Mexico, Australasia***, and the Caribbean. Members will also be able to earn 10 points per U.S. dollar at all MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn properties in the same regions.

“We’re always looking for new and exciting ways to add value to our rewards program and to attract new members, and I believe the opportunity to earn additional points will be welcomed by our European members and help to attract even more new members to our ever-expanding program,” said Greg Brown, vice president, Choice Privileges.

Originally launched in 1998, the Choice Privileges rewards program recently celebrated its one-year anniversary in Europe, where the program was officially launched in May 2008. Choice Privileges currently boasts more than 8 million members worldwide. For more information, visit choiceprivileges.eu.

Becoming a Choice Privileges member is free and members also enjoy express check-in, extended check-out, and the opportunity to redeem points for free nights at over 5,500 properties throughout Europe**, the U.S., Canada, Mexico, Australasia*** and the Caribbean. Members can also redeem points at luxury partner hotels, such as Preferred Hotels & Resorts, through airline partners including Czech Airlines, American, Qantas and Delta and car hire partners Avis Rent a Car and Budget Rent A Car.

About Choice Hotels

Choice Hotels International franchises more than 5,800 hotels, representing more than 475,000 rooms, in the United States and more than 30 countries and territories. As of March 31, 2009, 896 hotels are under construction, awaiting conversion or approved for development in the United States, representing 70,381 rooms, and an additional 111 hotels, representing 9,114 rooms, are under construction, awaiting conversion or approved for development in more than 15 countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

(c) 2009 Choice Hotels International, Inc. All rights reserved.

*Valid Choice Privileges number must be provided upon check-in for stay to be eligible. Earn double Choice Privileges points with arrival between 5/21/09 and 11/19/09 on stays at qualifying rates at any Choice hotels location included in the Choice Privileges program. Must maintain a Europe address (excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden) to be eligible for this promotion. For full details, see choicehotels.eu

**Excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden

***Includes Australia, New Zealand, Papua New Guinea and Singapore

Source: Choice Hotels International, Inc.

Heather Soule of Choice Hotels, +1-301-592-6719, Heather_soule at choicehotels.com