Classic American Restaurant, Johnny Rockets, to Open in Cyprus

Locals, Tourists, Students Welcome Home of the Original Hamburger in Magusa

LAKE FOREST, California, May 11, 2010 - Johnny Rockets announces Magusa, in Northern Cyprus, as the first
Mediterranean location to serve the Original Hamburger. The restaurant will
celebrate its grand opening, May 12-14, with classic Cadillac and Harley
Davidson displays, timeless music from Elvis Presley and Chuck Berry tribute
shows and rock 'n' roll dancers. Guests attending the grand opening event
will also receive gifts and limited-time menu specials.

The new 3,500-square-foot restaurant offers the timeless menu and
authentic decor that have created the global appeal of Johnny Rockets - with
successful locations from Los Angeles to the Philippines. Signature offerings
include grilled-to-order hamburgers, American Fries and hand-dipped shakes,
along with special items like the Bacon Cheddar Double, the St. Louis and
Philly Cheese Steak sandwich. The Magusa menu has been developed with Halal
standards in mind, to ensure it suits local customs.

"Johnny Rockets' classic take on American hamburgers, fries and shakes,
paired with energetic dancing offers an exciting atmosphere for our guests,"
said Franchise Owner Batur Sonya. "Locals, university students and tourists
alike are embracing the all-American, family-friendly culture of Johnny
Rockets and we couldn't be more excited to let the good times roll in
Northern Cyprus."

"Johnny Rockets is proud to be the first international American
restaurant franchise in Northern Cyprus and we look forward to continued
expansion in the Mediterranean market," states Steve Devine, senior vice
president of international development for Johnny Rockets. "The Artisan Food
and Beverage Group has done a great job of seamlessly integrating Johnny
Rockets' food, fun and friendly American style into the local culture,
providing a positive example of business growth that is right on track with
our goal of expanding internationally."

Artisan Food and Beverage Group Ltd is part of a local family business
specializing in commercial and residential real estate, property development,
property management and construction. The Magusa location is the first Johnny
Rockets restaurant from the Artisan Food and Beverage Group, which holds
exclusive Johnny Rockets franchising rights in Northern Cyprus with plans to
open three more restaurants.

For more information on Johnny Rockets or its growing franchise
opportunities, please contact www.johnnyrockets.com.

About Johnny Rockets

Since 1986, Johnny Rockets has offered the food, fun and friendliness
that remind guests of timeless, feel-good Americana. Every Johnny Rockets
restaurant serves simple, great-tasting food from a menu of all-American
favorites, including juicy hamburgers, classic sandwiches and hand-dipped
shakes and malts. It's the place to go for fast, friendly service, flavorful
food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest,
Calif., Johnny Rockets has 283 corporate and franchise-owned restaurants in
29 states, including D.C. and Puerto Rico and 12 countries, including those
found in Six Flags amusement parks and aboard Royal Caribbean cruise ships.
Johnny Rockets is currently franchising new restaurants in most markets. To
learn more about Johnny Rockets, visit www.johnnyrockets.com.

Cozette Phifer Koerber of Johnny Rockets, +1-949-643-6135,cphifer at johnnyrockets.com; or Amy Toosley of Allison & Partners, +1-619-533-7976, amy at allisonpr.com, for Johnny Rockets