Computaris Will Be Launching Its Mobile Network Connected Socially Concept - Avalanche at MWC Barcelona

By Computaris, PRNE
Monday, February 7, 2011

LONDON, February 9, 2011 - Computaris, leading consultant and system integrator in the communication
industry, will be launching its mobile network connected socially concept -
Avalanche at MWC Barcelona, 14th - 17th February 2011. Avalanche is a white
labeled Facebook Integration Platform that empowers Operators to offer a
differentiated, premium-value service, converging their current offering with
Social Networks.

Going beyond the boundaries of traditional static social marketing
campaigns, Computaris Facebook Integration Platform will enable Operators to
create dynamic, timely and focused interaction with its customers, providing
and complementing the key success elements of viral marketing:

    - Real time integration with OSS/BSS elements like Prepaid
      Billing and Customer Care and Business Intelligence
    - User friendly, non technical and cost efficient tool that enables
      marketing professionals to unleash their creativity and experiment as
      many campaigns as one can think of
    - Up-sell opportunities - by leveraging the great wealth of
      profiling resources made available by the social networks, Operators
      can provide customer with personalized services or products available
      in its friendly Facebook interface but chargeable on their mobile
      account (e.g. ring back tone, ring tones, data bundles, etc.)
    - Enhanced customer care functionalities that are usually available
      only in the mobile environment, through a new, real-time and efficient
    - Dormant customers reactivation - by keeping them informed of
      recent promotional activities within a friendly interface even if they
      are not using their services lately.

"Real time integration between social networks and the mobile network is
the next step for loyalty management of the next generation user. It links
the all-pervasive social network with the all-pervasive mobile network to
create a mobile network that is socially connected," states Corina Bulucea,
Computaris Marketing Director.

Visit Computaris at MWC Barcelona, Hall 2, Booth 2A60, so that we can
address next generation customers together!

About Computaris

Computaris specializes in system integration, BSS technical consulting
and software development for software vendors and communication services
providers (CSP) in Europe, Middle East, Africa and SE Asia.

Computaris offers the highest level of expertise in the area of
convergent charging and billing, SDP (Service Delivery Platform), VAS (Value
Added Services), messaging, provisioning, mediation, service management and

Ioana Serban, Marketing Coordinator, Computaris, Tel: +40-21-204-52-42, Mobile: +40-728-292-880, ioana.serban at, Skype: cts_ioana_serban

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