Congregrating The World's Halal Industry Players Under One Roof

Malaysia International Halal Showcase (MIHAS) Poised as the World's Largest Halal trade fair

THE HAGUE, The Netherlands, April 1, 2011 - MIHAS 2011 will be kicking off its 8th showcase from April 6 to 9 at
Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. Embracing the theme
"Expanding your business horizon," MIHAS 2011 aims to reach out to the halal
players in the international market.

Over the past seven years, MIHAS has succeeded in creating extensive
business opportunities and networking for various halal industry players
worldwide. MIHAS has also been the focal point for global traders,
entrepreneurs and manufacturers to promote and launch their halal products
and services.

Being positioned as an exclusive halal exhibition, MIHAS attracts a
following of steadfast exhibitors and visitors. It embraces the all
encompassing halal concept ranging from food, beverages, pharmaceuticals,
toiletries, herbal products, cosmetics, packaging, banking and insurance.

The success of MIHAS in the past seven years have been proven through the
participation of numerous foreign countries occupying more than 600 booths
annually and generated a total sales of US$400 million in 2010 . "Over 32000
trade visitors from 81 countries visited MIHAS 2010. With the global economic
recovery, MIHAS 2011 is expected to achieve record level in term of sales,
exhibitors & visitors," said Ms. Rusiah Mohamed, Trade Commissioner of
MATRADE Rotterdam.

In conjunction with MIHAS 2011, MATRADE will be organising an Incoming
Buying Mission (IBM) which will be held from 5 to 6 April at Menara MATRADE,
Kuala Lumpur, Malaysia. This programme is an integral component of MIHAS,
which acts as a platform for Malaysian exporters and foreign exhibitors to
meet with international buyers. MIHAS 2011 is expected to attract over 500
buyers from 50 countries.

The international business community is urged to participate in MIHAS
2011 which has established itself as the premier event frequented by the
Halal business community around the globe.

About MATRADE

The Malaysia External Trade Development Corporation (MATRADE) was
established on March 1, 1993 as the national trade promotion agency of
Malaysia and an arm of Malaysia's Ministry of International Trade and
Industry (MITI). Its functions are:

- To promote, assist and develop Malaysia's external trade with
particular emphasis on the export of manufactured and semi-manufactured
products and services;

- To formulate and implement export marketing strategies and trade
promotion activities to promote Malaysia's export;

- To undertake commercial intelligence and market research and create a
comprehensive database of information for the improvement and development of
Malaysia's trade;

- To organise training programmes to improve the international marketing
skills of Malaysian exporters;

- To enhance and protect Malaysia's international trade investment
abroad; and

- To promote, facilitate and assist in the services areas related to
trade.

Website : www.matrade.gov.my

For more information on MIHAS 2011, please contact: Ms. Rusiah Mohamed, Trade Commissioner, Commercial Section, Embassy of Malaysia, Rustenburgweg 2, 2517 KE The Hague, NETHERLANDS, Tel : (31)070-350-5855/010-462-7759, Fax: (31)070-350-4757/010-462-7349, Email : rotterdam at matrade.gov.my