CPA Global Launches Insight to Help Companies Better Manage and Leverage Their Patent Portfolios

ST HELIER, Jersey, October 20, 2011 -

Scoring methodology and competitor analysis enables clients
to realise value, make more informed decisions

CPA Global, the world’s leading intellectual property (IP) management specialist, today announced the launch of Insight, a set of custom portfolio analytics designed to help companies align their IP and business strategies by making more informed patent portfolio decisions.

“Intellectual property is having a larger-than-ever influence on corporate bottom lines as companies look for new ways to maximise value and save money,” said Christine Jennings, General Manager, Patents, CPA Global. “IP departments now face high-pressure, patent management decisions, which can drastically affect a company’s strategic direction. The tailored information obtained through Insight allows these managers to identify competitive threats as well as opportunities to better align IP portfolio management with the overarching business strategy.”

Through Insight, CPA Global’s in-house team of specialty analysts gathers and analyses information from a wide source of data to provide clients with the customised intelligence they need to support critical decision-making regarding their patent portfolios - decisions on matters such as protecting their most valuable intellectual assets, safeguarding against competition, and selling or licensing non-critical assets to generate revenue.

Insight uses Patent Quality Index (PQI) segregating to sort portfolios into five segments - based on the statistical strength of patents - and quickly identify high potential and low potential assets. Clients can then design around a very strong patent and develop five or six similar patents, effectively creating a ‘patent firewall’ to protect a company’s most valuable IP assets.

In addition, Insight provides analysis of upcoming US renewals by age, date of expiration and geographic patent family distribution, relative to the client company’s competitors. The system also outlines the number of inventions across a client’s portfolio that have been used as a reference by other companies for developing their own IP portfolios. Assessing competitors’ patents through Insight helps benchmark a client’s portfolio against the market and track fledgling inventions and potentially lucrative opportunities.

“Insight further enhances our patent portfolio review analysis,” said Jennings. “In addition to helping companies make informed, strategic decisions about how to protect and leverage their patents, Insight’s technical perspective and thorough competitor analysis now gives our clients a further edge in the market.”

About CPA Global

CPA Global is the world’s top intellectual property (IP) management specialist and a leading provider of legal services outsourcing (LSO).  With offices across Europe, the United States, and Asia Pacific, CPA Global supports many of the world’s best known corporations and law firms with a range of IP and broader legal services, helping them to manage risk, cost and capacity, and realise greater value for their businesses and their IP assets.

CPA Global assists its clients in managing their IP portfolios, including patents, designs and trademarks, ensuring that their IP Rights are protected, maintained and regularly reviewed in order to maximise value. Services include search, filing and renewals for patents and trademarks; trademark watching; portfolio valuation and optimisation; as well as IP management software.

Founded in Jersey, Channel Islands in 1969, CPA Global today employs more than 1,500 people, serving clients’ needs in over 100 countries. CPA Global has offices in the UK, Germany, France, Sweden, US, China, Korea, Australia and India; with strategic partnerships in these and other important markets, including Japan and the Nordic region.

CPA Global’s diverse client list ranges from major global corporations, headquartered in Europe, North America and Asia Pacific, to small and medium-sized enterprises and innovation start-ups; and from top international law firms to national and regional law and IP firms. Clients include leading Fortune 500 and FTSE companies, and two-thirds of the Global Lawyer 100. For more information, visit www.cpaglobal.com

Media Contacts
   
Steve Clark +44(0)20-7549-5504, sclark@cpaglobal.com
Victoria Knowles +44(0)20-7549-4585, vknowles@cpaglobal.com

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