CPhI South America Events Set to Grow Again in 2011

AMSTERDAM, July 26, 2011 -

Leading events organiser UBM Live, a division of UBM plc, today provided further details of CPhI South America 2011, its flagship brand dedicated to the pharmaceutical ingredients market. CPhI South America 2011 will once again host the ICSE Pavilion for outsourced and contract services and the BioPh Trail which highlights companies with expertise in the bio-pharmaceutical industry, and will feature the introduction of an educational NexGen Conference Series. In 2010, the event experienced a 17% year-over-year increase in onsite visitors and this year is projected to increase to be the largest edition of the event in its four year history. CPhI South America 2011 is projected to host over 200 exhibitors and 5000 attendees from 25th and 26th August at the Transamerica Expo Centre in Sao Paulo, Brazil. Attendance is available free of charge by registering at: www.cphi-sa.com/visitors

CPhI South America has gained a reputation as the gateway event to the South American pharmaceutical market by providing an open platform where exhibitors and attendees can find business and educational resources in one location. From a business perspective, the event facilitates an environment where attendees can personally meet with representatives of leading pharmaceutical companies to network and generate new business, locate new suppliers and get updated about current developments in the industry.  From an educational perspective, the event is featuring the introduction of the NexGen Conference Series which offers attendees the opportunity to learn about the growing market. Topics include on trend discussions about legislation in South America, strategizing for success, working with the upcoming patent expirations and new generic patents, plus Pharma Sourcing. Speakers will include representatives from local agencies such as ANVISA (National Health Surveillance Agency) and companies such as ABRIFAR, PRO GENERICOS and CRISTALIA.

“CPhI South America offers visitors direct access to the burgeoning growth in the South American pharmaceutical market. The hosting country of Brazil is the largest pharmaceuticals market in South America(1),” noted Annemieke Timmers, CPhI Global Brand Director. “This rapid growth has made the South American pharmaceuticals market all the more attractive to multinational companies, especially those in generics, bio-pharmaceuticals and developed clinical trials, all sectors which are expanding rapidly. The location allows CPhI South America to build on our attendee offerings year over year and enables them to leverage the double-digit growth that this market has seen in the last five years(1).”

Also closely mirroring the rapid expansion of the South American pharmaceutical market, in 2010 CPhI South America experienced a 41% increase in registrations from international visitors. This number is expected to increase in 2011 and will further serve to offer exhibitors and attendees with a multitude of opportunities to get introduced to companies in both the local South American and global pharmaceutical markets.

 The UBM Live annual schedule of pharma events also includes Worldwide (25-27, October, Messe Frankfurt, Germany 2011), India (30 November -– 2 December, 2011, Bombay Exhibition Centre, Mumbai, India), Japan (21-23, May, 2012 Big Sight Exhibition Center, Tokyo, Japan) and China (26-28, June, SNIEC, Shanghai, China, 2012). To learn more about CPhI South America 2011 and the global CPhI events, please visit: www.cphi-sa.com, www.cphi.com, www.cphi-india.com, www.cphijapan.com, or www.cphi-china.com.

(1) PharmaVoice, January 2011: Ola Brazil: Latin America’s Biggest Market Accelerates

Notes for Editors:

UBM Live is a division of UBM Plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to www.ubmlive.com.

Media Enquiries: Impress Labs, Global (excl. North America): Richard Kerns, Tel +44-161-728-5880, richard at impresslabs.com, North America: Beth Willers, Tel +1-503-928-7828, beth at impresslabs.com; or Company Enquiries: UBM Live, Rob Sahi (CPhI), Tel +31-20-40-99-5561, or Ian O’Malley (ICSE, P-MEC, BioPh, LABWorld), Tel +31-20-40-99-5526