Currys and PC World Unveil A 2-in-1 Superstore in Macclesfield

10 New Jobs Created for Local Area

LONDON, October 5, 2010 - Currys and PC World, the UK's leading electrical retailers, has opened
the doors to a brand new joint Superstore in Macclesfield. The 2-in-1 store
has created 10 new jobs in the local area and offers Macclesfield residents
the biggest electrical shopping destination in the Macclesfield region.

The 17,050 square foot new Superstore provides the best of both brands
under one roof, making shopping for electricals a much simpler and more
enjoyable experience for customers. The new store will offer the widest
ranges and best selection of electricals from both Currys and PC World
ensuring a better shopping experience for customers.

The new joint Superstore showcases over 11,100 products including a huge
range of TVs, over 75 digital cameras and over 30 MP3/4 players including
brands such as Apple and Archos. There are various styles of fridges and
freezers to suit every need and a massive range of netbooks, laptops and PCs
for sale throughout the store.

The new 2-in-1 Superstore offers customers a "hands-on" product
experience coupled with extended product ranges, which is designed to meet
all technology needs. This Superstore has a huge selection of interactive
"play tables" allowing customers to pick up, turn on and test out a wide
range of products before they purchase including premium brands such as
Apple, Siemans, Liebherr, Bosch, Miele and more.

Also in-store will be PC World's first dedicated Apple area offering
excellence in computing, as well as an interactive gaming zone and a
specialised Microsoft Windows section.

The Currys and PC World Macclesfield Superstore will additionally have a
dedicated TechGuys service desk enabling shoppers to benefit from expert
technical support and a specific PC World Business area, supplying equipment
and software for small businesses customers.

Other services available at the Superstore will include: Next Day
Delivery service, which gives customers the option to choose when they have
their product delivered within a three hour time slot, the award-winning WEEE
recycling scheme and the option to reserve goods online for collection
in-store.

Ian Price, Branch Manager, comments: "The new 2-1 Superstore in
Macclesfield brings together the best from both Currys and PC World and offer
shoppers a great range of consumer electronics. The store opening is also a
huge boost to the local economy with 10 new jobs created."

"As the biggest electrical shopping destination in Macclesfield,
customers will be greeted by an exciting, fun and interactive in-store
experience where they can test out and play with products and get impartial
advice from store colleagues. Whether you're tech-savvy or need a bit more
advice with your purchases, the staff will be on hand to make sure you get
the most out of your visit."

The Macclesfield store colleagues have all taken part in a new training
programme; specifically designed by the retailer, to ensure they can offer
customers help and advice to enable them find the right solution to their
individual needs and technology requirements. As well as improved customer
service and a new in-store experience, Currys and PC World remain committed
to giving customers the best priced electrical goods.

The Macclesfield 2in1 Superstore is part of an ongoing Currys and PC
World refurbishment programme across the country.

Ian Price, added: "The Macclesfield Superstore will offer an unbeatable
combination of value, choice and service and will be the number one
destination for electrical products in the region."

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. There are a range of lcd tv
(www.dixons.co.uk/gbuk/index.html) and Toshiba laptops (
www.pcworld.co.uk/gbuk/r/toshiba/0_0_0/) at Currys and PC World as
well as a host of tv offers (www.pcworld.co.uk/gbuk/r/toshiba/0_0_0/)

www.dixons.co.uk/gbuk/index.html.

    For further information please contact:

    Ruth McCarry
    M&C Saatchi PR
    +44(0)20-7543-4528
    Ruth.mccarry@mcsaatchi.com

    Joanna Softly
    Consumer PR Manager
    +44(0)1727-202436
    Joanna.Softly@dixonsretail.com

For further information please contact: Ruth McCarry, M&C Saatchi PR, +44(0)20-7543-4528, Ruth.mccarry at mcsaatchi.com; Joanna Softly, Consumer PR Manager, +44(0)1727-202436, Joanna.Softly at dixonsretail.com