Dad's the Word as Former England Footballer Martin Keown Tips Brazil to Lift Trophy

MILTON KEYNES, England, June 10, 2010 - With the FIFA World Cup starting this Friday, former Arsenal
and England defender Martin Keown has revealed who he thinks will be lifting
the trophy on July 11th.

Keown said, "I'm backing Brazil to win the World Cup. With
guys like Kaka and Luis Fabiano they have the talent to make the difference
in tight games. England are capable of winning the competition and I dearly
hope they do but I haven't been impressed by the build up. Fabio Capello
still doesn't seem his best side, which is a bit of a concern."

Keown, capped 42 times for England, will be in South Africa
for this summer's tournament but has his eye on an important game that will
be taking place back at home.

"I'll be in South Africa working for the duration of the
tournament but I'm sure my two boys will be playing plenty of Match Attax in
my absence. It's a good family game."

Match Attax, a collectable trading card game developed by
Topps, has been a playground phenomenon for the past 3 years. The current
Official England collection features all the top players and is getting kids
talking football in the playground.

"I think the Match Attax collection is excellent and a great
way for kids to get to know the names of the players who are involved in the
World Cup Finals. I used to collect this type of set when I was a youngster
so it's good to see today's generation doing the same."

As well as collecting the cards, it is the Match Attax game
which Keown really enjoys.

"The game itself is also a nice initiative because it gives
fathers like myself a new way of interacting with our children. I've played
it with my youngest son and even if I do end up on the losing side sometimes
it is still good fun!"

For Topps, getting Dads playing Match Attax with their
children is important. Rod Pearson, Marketing Director at Topps, said, "It's
great to see kids taking on their Dads and more often than not beating them!
Match Attax is a simple game that can become incredibly strategic. It's about
knowing the stats of the players and second guessing your opponent. Children
have an incredible memory and so tend to do very well.

"Research has shown us that it tends to be Dads who buy Match
Attax for their kids, so it's important for us to get them involved and
playing the game"

Topps Match Attax, the Official England Collection, is
currently on sale at local newsagents and other High Street retailers.
Packets cost 50p.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk

For more information on Topps Match Attax visit www.toppsfootball.co.uk or email David Smyth, Sports Brand Manager for Topps Europe, +44(0)1908-800-163, davidsmyth at topps.co.uk.