Death Race Impresario Announces International 'Spartan Race Series' Launching May 16, 2010, in Burlington, VT

PITTSFIELD, Vermont, March 22, 2010 - Joe Desena, the uber-sports guru from Pittsfield, VT, who created the
legendary, obstacle-laden Death Race (www.peakraces.com/), announces
the new Spartan Race Series www.spartanrace.com/.

"The Death Race is about pushing competitors out of their comfort zones
and into new realizations about their physical and mental potentials," said
Desena. "It is for one percent of the population. Spartan Race is a unique,
fun event for 99 percent of the population."

The series launches May 16 in Burlington, VT, with subsequent Spartan
battles in Montreal July 4; Toronto July 11, New York City Aug. 15, Boston
Sept. 5, Cambridge, UK Sept. 19 and Norwich, UK Oct. 3. Plans call for adding
dates in Atlanta, Chicago and in a Texas city.

Brian Duncanson, a nine-year event producer, is Spartan Race Series
director. Site-specific managers will be announced.

He said a race that may take place on a two-mile course will feature what
he termed "crazy obstacles" en route, creating challenges and taking "perhaps
up to 45 minutes to complete. Obstacles may include a wall climb, tunnel
crawl, mud pit, wading through water, spear throw and more.

"It's a metaphor for life; you never know what's around the corner. You
just have to deal with the challenge presented to you and move on," said
Duncanson.

From the thousands of competitors who engage in the Spartan Race Series,
one percent are expected to make the cut to become eligible to compete in the
annual Death Race held in Pittsfield.

Who does Duncanson see as Spartan Race competitors?

"Everyone, really. The Spartan Races are designed for participants to
have fun and cross the finish line. You need a little physical conditioning
and a taste for some adventure," said Duncanson. The per-person entry fee per
event is US$50.

He said the finish line/expo arena will be designed for a hero's welcome
and the celebration includes a post-event feast along with such medieval
events as spear throwing and fire breathing.

"This is not an extreme sporting event that will scare people away. It's
about the fun, getting dirty, getting down in the mud, something exciting and
new," said Duncanson.

For sign-up information please see www.spartanrace.com/.

Brian Duncanson, Race Director, Spartan Race Series, +1-772-774-8259, or Cell +1-203-232-9615, brian at genesisadventures.com or Press Contact: Sara Widness - +1-802-234-6704 - sara at widnesspr.com