Novarra Releases Report and Network Operator Cost Analysis Tool for Mobile Internet Investment and Profitability

By Novarra, PRNE
Sunday, March 21, 2010

Billions of dollars in savings from cloud services while capitalizing on explosive traffic growth from video, smartphones and mobile internet devices

CHICAGO, March 22, 2010 - Novarra, the Internet Mobility(TM) company, today released findings
demonstrating how the tsunami of mobile web, video and app usage from data
hungry smartphone and netbook subscribers impacts underlying network costs
and capacity. With the right modelling and analysis of mobile web usage,
operators can understand the metrics for profitability and investment which
lead to reduced annual capex and opex costs. Using a cloud-based data
optimization architecture, for every 10 million data subscribers, US$1.5
can be saved annually for LTE networks and over US$5 billion for

Findings from the report show that cloud-based mobile data optimization
improves profitability for network operators by:

    -- Reducing delivery cost per megabyte, from US$0.026 to US$0.013, on
       HSPA and EV-DO
    -- Servicing 2-3X more data traffic and subscribers with given network
    -- Enabling cost-effective video services for portable devices and
    -- Improving consumer experience through faster load times without
       buffering delays
    -- Deferring costly network capacity upgrades by 18 months for HSPA

The analysis tool includes a comprehensive data traffic model developed
using industry statistics and projections as well as Novarra usage data from
smartphones and other mobile devices. A precise financial impact scenario can
be generated by customizing parameters including device mix, data and video
usage forecast, network throughput, and equipment costs that are specific to
each service provider. This aids network operators in determining how best to
allocate funding and resources to profitably address the data traffic
tsunami. Download the whitepaper at or contact
Novarra to access the network analysis tool.

"Profitability from mobile internet growth is being threatened by network
congestion and the escalating cost of data delivery," comments Greg Johnson,
Office of the CTO at Novarra. "We created this model because we recognize
that simply upgrading the radio access network is not a timely or cost
effective solution to handle exploding consumer usage patterns. It is
imperative that operators take steps immediately to manage over the air data
traffic, beyond the network core, which has traditionally been difficult and

Novarra's cloud-based architecture leverages application layer
intelligence in addition to network layer acceleration and compression
technologies for maximum optimization. This next generation approach
outperforms first generation solutions, resulting in over-the-air data
reduction as high as 80%. Novarra, the pioneer in mobile internet, video and
cloud-based web apps provides services to Verizon Wireless, Vodafone UK,
Turkcell, Telecom Italia, Hutchison Three Group and Yahoo!

Internet Mobility and Novarra are trademarks of Novarra, Inc.

Novarra, the Internet Mobility company, provides high performance mobile
internet browsers and platforms for operators, handset manufacturers and
internet brands to create new services and revenue streams for smartphones,
features phones and mobile broadband devices. The solutions deliver a high
quality mobile user experience for services including full rich web browsing,
search, widgets, apps, video and advertising. Global, commercial deployments
over eight years have proven consumer satisfaction, uptake and increased data
service revenues.

    Media Contacts:
    North America:
    Amy Krigman
    Topaz Partners
    Kirstyn Langford
    Hotwire PR

North America, Amy Krigman of Topaz Partners, +1-781-404 2400, Novarra at; or Europe, Kirstyn Langford of Hotwire PR, +44-(0)-20-7608-2500, Novarra at, both for Novarra

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