DediPower Revealed as Managed Hosting Partner for The BRIT Awards 2010 With MasterCard

DediPower Puts its Hosting Muscle Behind New Look BRIT Awards Website to Support Visitor Interaction, Online Voting and Video Streaming

READING, England, January 27 - DediPower is revolutionising the way The BRIT Awards engages
with today's digital audience by boosting the interactive capability of its
newly revamped BRIT's website, www/brits.co.uk - opening the doors to
online-voting and full multi-media streaming. As official managed hosting
partners, DediPower is providing the fast, high performance data processing
and storage facilities required to cope with the site's extreme visitor
numbers and high-quality, video-based content.

Celebrating its 30th anniversary, The BRIT Awards 2010 with
MasterCard is shaping up to be one of the most dynamic shows yet. Robbie
Williams is already confirmed as recipient of the Outstanding Contribution to
Music Award and is expected to bring a stunning climax closing the show at
Earls Court on Tuesday 16 February. As the excitement builds, the newly
revamped BRIT's website, for the first time, unlocks the BRIT Awards footage
archive - 30 years of photos, footage and performances.

DediPower designed the hosting solution to be able to cope with the
varying real-time traffic demands of The BRITs website, which can peak into
the millions when the live event is broadcast.

Ged Doherty, Chairman of The BRITs committee comments "For the
30th BRIT's show we're planning a landmark event; that truly celebrates the
occasion and marks it as Europe's premier music show, and one of the biggest
media events of the year. As the official home of everything you ever need to
know, see or hear about the BRITs, we wanted the site, in its anniversary
year, to reflect the same digital excellence that prevails within music
industry today. Thanks to DediPower's hosting platform, we now have the
bandwidth and capacity to use the site as a 24/7 voting and viewing channel
for our international audience; while also unlocking our media vaults and
making 30 years of outstanding content available online."

Craig Martin, CEO DediPower Managed Hosting states, "We are delighted to
be involved with the BRITs - not just because of its high profile leadership
role in the British Music Industry, which is a key content driver for many of
our web clients; but also for its work with the BRIT Trust charity which,
through the event, has raised more than GBP11.2 million supporting young
people in music and education. Having recently established our own award
scheme aimed at young web-based enterpreuneurs,
(www.DediPowerDigitalAwards.com), DediPower is passionate about
nurturing young talent. By making voting more convenient and content more
available, we hope the new website contributes to the success of The BRIT
Awards' experience, making this one of the best years ever for all those
involved."

The website was designed and built using Drupal by Deeson eMedia who
confirmed that DediPower was the best hosting partner available. Tim Deeson,
Director, Deeson eMedia states, "Once a site goes live, support and
maintenance is vital - particularly for high-profile sites such as The BRIT
Awards. As one of our own preferred partners, we knew that DediPower offered
superior server technology and proven expertise backed by the highest levels
of support available. Its involvement ensures that the site will run 24/7;
with the capacity to support high volumes without any reduction in
performance or speed."

Notes to Editors

The BRIT Awards 2010 with MasterCard Earls Court Arena, Tuesday 16
February 2010. Televised LIVE, on ITV1.

The BRITs - Voting Academy

The Academy is made up of 1,000 specially invited members from
across the breadth of the UK music industry: music critics, music writers,
online & student press, major & independent record companies, retailers,
music TV and radio producers & presenters, music publishers, artist managers,
live concert promoters, NUS representatives and DJs. Less than a quarter of
the academy's membership is drawn from the recording industry and only 12% of
the voting academy is drawn from major record companies. All academy votes**
are collected online, and are counted and verified by official scrutinisers
ERS (Electoral Reform Services).

BRIT - British Record Industry Trust

The BRIT (British Record Industry Trust) Awards is organised
by the BPI - the British recorded music industry association; which has over
400 record company members large and small who between them account for in
excess of 90% of UK recorded music sales. The BRIT Awards 2010 with
MasterCard will be the 30th BRIT Awards, which has raised more than GBP10.8
million for The BRIT Trust charity, whose main beneficiaries are the BRIT
School for Performing Arts & Technology. Over 8,000 young people have been
given free education and the opportunity to enter the BRIT School since its
opening in 1991 and more than 10,000 children and adults have been helped by
the extraordinary music therapy work carried out by Nordoff-Robbins.

The BRITs Committee 2010

The steering group that puts the show together, is made up
of: Ged Doherty Chairman (Sony Music), Jason Iley (Universal Music), Miles
Leonard (EMI), Max Lousada (Warners), Mike Smith (Columbia Records), Ben
Beardsworth (XL Recordings), Geoff Taylor (BPI), Julian Wall (BPI), Maggie
Crowe (BRIT Awards Ltd) and Helen Terry (BRITs TV). The BRIT Awards 2010 with
MasterCard will be produced for the sixth consecutive year by Helen Terry for
BRITs TV.

About DediPower Managed Hosting

DediPower is a leading UK provider of managed hosting and data centre
solutions, making the internet and eBusiness innovation a reality for
businesses of all sizes. Focused on delivering service excellence through our
Support with Passion(R) philosophy, DediPower's enterprise class data centres
support business critical applications. Providing innovative solutions and
expertise in dedicated managed hosting, virtualisation, multi-server
clusters, security, business continuity and co-location services. DediPower
is a winner of numerous hosting awards and is a Microsoft Gold certified
partner and RedHat Ready hosting partner. DediPower's headquarters is located
in Reading Berkshire, UK. For additional information, visit
www.dedipower.com and keep up to date with DediPower via Twitter,
twitter.com/dedipower.

DediPower Contact: Jodie Hoare, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com; Press Contact: Ian McCann, CCgroup, T: +44(0)118-920-7650, E: dedipower at ccgrouppr.com