Deloitte Touche Tohmatsu Limited CEO Jim Quigley and Mehrdad Baghai of Alchemy Growth Partners Release a Groundbreaking Book on Collective Leadership: As One: Individual Action, Collective Power

NEW YORK, February 3, 2011 - Deloitte Touche Tohmatsu Limited (DTTL) today released a groundbreaking
new book on leadership, As One: Individual Action, Collective Power
(www.deloitte.com/view/en_GX/global/insights/browse-by-content-type/books/article/14f8ba1e9041d210VgnVCM2000001b56f00aRCRD.htm)
(Portfolio / Penguin), addressing one of the most daunting challenges facing
business leaders today: creating an environment for large groups of people
to work together toward a common purpose.

(Photo: photos.prnewswire.com/prnh/20110203/NY41610 )

Co-authored by Jim Quigley, CEO, DTTL, and Mehrdad Baghai, Managing
Director of Alchemy Growth Partners, a boutique advisory firm in Sydney,
Australia, the book reveals that there are multiple styles of leadership,
some or all of which may lead to more effective strategy execution, depending
on the situation.

"The inspiration for this book came, in large part, from the many
conversations I've had across the world with other CEOs and leaders over the
years," said Quigley. "In these conversations, the theme that constantly
surfaced was a timeless challenge: how to galvanize large numbers of
individuals to work together effectively to achieve a shared purpose. I
believe that As One is a step closer to solving that challenge as it offers
alternative models and styles for leaders to draw upon."

Baghai added, "Today, the world desperately needs large groups of people
to work effectively; yet we seem more divided and polarized than ever before.
The As One book and the leadership discipline address contemporary leaders'
need to mobilize people to effectively work together to address complex
societal, business, and economic issues. Through its innovative and rich
taxonomy, As One provides leaders with a practical tool and a common language
for identifying what type of archetype model is most effective in engaging
people to work toward defined goals under certain circumstances."

In Depth: As One Book

As One: Individual Action, Collective Power began from a conversation
about collective leadership three years ago between Baghai and Quigley-Baghai
as a management thinker and writer and Quigley as global CEO of DTTL, which
together with its member firms, is the world's largest private professional
services organization. They realized that though they were both thinking
about leadership, they were approaching it from two very different
perspectives. Yet, they both shared the view that leaders from all walks of
life are searching for a pragmatic and tested approach to help them realize
the full potential of their people.

The authors determined that many of the economic, political, and social
challenges confronting the world today are the result of the same dilemma of
how to achieve effective collaborative behavior. This book bridges the gap
between pioneering management theory and practical advice and is relevant
today for any leader across a variety of organizations or settings.

The As One book, which has already received advance accolades from
industry experts, takes more than 60 cases
(https://www.asone.org/asone/stories.html) of successful, collective behavior
and applies advanced analytics to identify key characteristics. Drawing on
this extensive, original research, the book unveils eight archetypes
(https://www.asone.org/asone/Archetypes.html) of leaders and followers
brought to life through illustrative examples of As One behavior. (Excerpts
from the book can be found here
(www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/dttl_book_asone_excerpts.pdf))

    As One:
    Individual Action, Collective Power
    By Mehrdad Baghai and James Quigley
    Portfolio / Penguin Group
    Publication date: February 3, 2011
    US$40.00/30 pounds Sterling/CAD$50; 352 pages; ISBN: 978-1-59184-415-0

In Depth: Deloitte As One (www.deloitte.com/asone) Service
Offering

The new *Deloitte As One service offering and diagnostic are centered on
the premise that successful collective behavior requires individuals to see
themselves as one group (in other words, have a "high Shared Identity"), to
commit to a common purpose or set of goals (have a "high Directional
Intensity"), and to have a similar understanding of how they work together
(have a "high Common Interpretation").

By analyzing and increasing understanding of WHO they want to work
together, WHAT they want to achieve, and HOW their people work together
effectively, As One enables leaders to act with accuracy to create the
conditions for success in their environment and organizations.

Deloitte's As One diagnostic (www.deloitte.com/asone/Diagnostic.html)
measures these three factors at all levels of a large organization, thus
helping leadership make targeted interventions that enhance a group's
performance.

The diagnostic is an innovative first for the consulting industry as it
allows the use of advanced information graphics in an interactive live
web-based interface to analyze its own organizations' leadership data.
Automated front- and back-end analytics allow for a shorter, more
cost-effective diagnostic process with very short turnaround times to access
results. The leading-edge interactive interface provides a granular view of
results to enable development of targeted and efficient interventions aimed
at the parts of an organization that need them the most.

In Depth: As One Collective Leadership Initiative

The Deloitte Center for Collective Leadership, launched in January by
DTTL, will advance the study of the As One Collective Leadership discipline
and As One behavior. Through research, data collection, and analysis, this
center (www.asone.org) will help define and increase knowledge in the
exciting and dynamic field of collective leadership.

For more information or to join the global As One community and
contribute to the growing library of As One stories, please visit
www.asone.org, which also includes links to case studies, the online
As One "classifier tool," iPhone apps, and more.

*As used in this press release, Deloitte means Deloitte Touche Tohmatsu
Limited member firms.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK
private company limited by guarantee, and its network of member firms, each
of which is a legally separate and independent entity. Please see
www.deloitte.com/about for a detailed description of the legal
structure of Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services
to public and private clients spanning multiple industries. With a globally
connected network of member firms in more than 150 countries, Deloitte brings
world-class capabilities and deep local expertise to help clients succeed
wherever they operate. Deloitte's approximately 170,000 professionals are
committed to becoming the standard of excellence.

Note to Editors:

A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Sanuber Bilguvar Grohé, Global Communications, Deloitte Touche Tohmatsu Limited, Tel: +1-212-492-3942, Mobile: +1-917-701-4867, sgrohe at deloitte.com; Jyoti Chopra, Global Communications, Deloitte Touche Tohmatsu Limited, Tel: +1-212-492-4086, Mobile: +1-609-216-1429, jychopra at deloitte.com; Jamie Harley, Public Relations, Deloitte UK, Tel: +44-(0)-20-7303-5037, Mobile: +44-(0)-7818-457-962, jaharley at deloitte.co.uk; To request a copy of the book As One: Individual Action, Collective Power as a member of the media, please contact Sanuber Bilguvar Grohe at sgrohe at deloitte.com.