MSB and Sequoia Insurance Company Partner to Provide First-Ever Commercial Contents Benchmarking Technology

By Marshall Swiftboeckh, PRNE
Tuesday, February 1, 2011

This industry-leading partnership will offer the insurance industry a new solution to estimate contents exposure on commercial policies

MILWAUKEE, February 2, 2011 - Marshall & Swift/Boeckh (MSB) announced today that they have partnered
with Sequoia Insurance Company to provide the first-of-its-kind commercial
contents benchmarking solution. This solution will help insurance carriers
collect premiums commensurate to the risk held on the commercial contents, an
on-going struggle for carriers and the industry as a whole. This
industry-leading benchmark technology will improve the accuracy of writing
contents values on commercial policies and it will also drive significant
bottom-line improvements to insurance carriers' book of business.

"This industry leading partnership with Sequoia Insurance Company enables
insurance companies to measure the risk in order to price commercial policies
appropriately. The commercial property insurance industry has historically
struggled with determining replacement cost coverage for the contents portion
of commercial policies," states Salil Donde, CEO for MSB. "This agreement
marks the first partnership of its kind to offer a solution to address this
growing industry challenge through innovative technology advancements and
detailed business data."

Through this agreement, Sequoia Insurance Company will more accurately
measure the risks insured and collect premiums equal to these risks insured,
correcting the undervaluation of policies and reducing operating ratios for
the carrier. Carriers will eliminate adverse selection, ultimately providing
a new source of premium revenue, while offering the most accurate premium
quotes for commercial policies. In addition, carriers can more accurately
assess which industry segments they are performing well in and which segments
need improvement.

"We (Sequoia Insurance Company) identified that we desire to improve our
ability to estimate contents exposure on commercial policies, to improve our
operational efficiencies and expenses that impact an insurance carrier. With
MSB's benchmarking technology, we can now improve policy risk pricing with
more accurate data, creating better policy pricing and coverage," comments
David Brandeis, Vice President & CIO, Sequoia Insurance Company.

About MSB

Marshall & Swift / Boeckh (MSB) is the leading supplier of local building
cost information as well as residential and commercial property valuation
technology and services in the United States and Canada. Services also
include MSB's InFocus Analytics, business intelligence, and industry leading
"outsourcing" solutions. MSB has five offices throughout the U.S. and Canada.

About Sequoia Insurance Company

Based in Monterey, California, Sequoia Insurance has been serving
California agents since 1947. With emphasis in western states, Sequoia holds
a license in most of the 50 states to offer insurance as customers of the
agencies expand. Sequoia designs commercial lines products for western
business operations and provides these through appointed independent agents.

Todd Eyler, Vice President - Marketing of Marshall & Swift/Boeckh, +1-800-809-0016 ext. 3687, todd.eyler at

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