Design Award for Hitachi Medical Corporation Japan

ESSEN, Germany, July 6, 2010 - With its outstanding and innovative design, the HI VISION
Preirus, an ultrasound-based diagnostic imaging platform used to scan
internal body organs including the unborn baby, impressed the jury of one of
the most prestigious international design competitions. In the "red dot
award: product design 2010" the HI VISION Preirus ultrasound platform was
awarded the "red dot" label for high design quality by the jury of top-class
experts. The festive awards presentation, with more than 1,000 guests, took
place in the Essen opera house, the Aalto-Theatre, on 5 July 2010. The
product is being presented in a four-week special exhibition at the red dot
design museum on the premises of the Zollverein colliery in Essen, Germany,
the 2010 European Capital of Culture.

HI VISION Preirus is a fully software-oriented, digital
ultrasound platform that features the latest imaging and transducer
technology. Combined with advanced ergonomic design, the ultrasound platform
blends exceptional levels of user-friendliness with superior image quality to
guarantee maximum diagnostic confidence for sonographers and patients.

"All products that have received a red dot design award had to
convince an expert international jury of their quality. The products stand
out from the masses with their excellent design and innovative approaches and
proved their quality in one of the toughest design competitions worldwide,"
explains design expert Professor Dr. Peter Zec, initiator of the red dot
design award. This year, designers and companies from 57 nations with a total
of 4,252 products took part in the "red dot award: product design".

The exhibition of the winning products in the red dot design
museum

Together with the other award-winning products, the HI VISION
Preirus ultrasound platform will be on display from 6 July to 1 August 2010
in the exhibition "Design on stage - winners red dot award: product design
2010" at the red dot design museum on the premises of the 'Zeche Zollverein'
World Cultural Heritage Site in Essen. After that it will be presented in the
red dot design museum's permanent exhibition for at least one year. With
approximately 1,500 products displayed over more than 4,000 square metres,
the red dot design museum houses the largest permanent exhibition of
contemporary design worldwide.

The red dot design award

Today, the red dot design award, the origins of which go back
to 1955, is the largest and most renowned design competition worldwide. It
consists of the individual disciplines "red dot award: product design", "red
dot award: communication design", and "red dot award: design concept". In
2009 the competition recorded around 12,000 entries from more than 60
nations.

For further information about red dot and HI VISION Preirus
please visit the following websites

www.red-dot.de/press

www.hitachi-medical-systems.eu

About Hitachi Medical Systems Europe

Hitachi Medical Corporation, a globally active company owned
by the Japanese Hitachi Ltd. Group (NYSE: HIT / TSE: 6501), is a leading
international electronics company with approximately 400,000 employees
worldwide. The Hitachi Medical Corporation is represented in Europe by
Hitachi Medical Systems Europe Holding AG, with headquarters in Zug,
Switzerland and its subsidiaries. The company is a first choice supplier of
powerful open high-field MRI systems and multi-slice CT systems, as well as
medical ultrasound and optical topography devices. Ultrasound expertise
encompasses clinical applications including general radiology, internal
medicine, gynaecology, cardiology, gastroenterology, urology and surgery.
Hitachi Medical Systems offers a complete range of solutions to address a
wide range of medical challenges.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    For more information

    www.hitachi-medical-systems.com

    Press contact
    Pleon C-Matrix Group AG
    Barbara Steinberg
    Stampfenbachstrasse 52
    CH-8006 Zurich
    Phone +41-43-300-56-75
    E-mail barbara.steinberg@pleon.com

    Hitachi Medical Systems Europe (Holding) AG
    Romea Wallnoefer
    Sumpfstrasse 13
    CH-6300 Zug
    Phone +41-41-748-63-43
    E-mail r.wallnoefer@hitachi-medical-systems.com

    or

    Ms. Justine Otto
    Press and Public Relations red dot design award
    Phone +49-201-30104-35
    E-mail otto@red-dot.de
    www.red-dot.de

For more information: Press contact: Pleon C-Matrix Group AG, Barbara Steinberg, Stampfenbachstrasse 52, CH-8006 Zurich, Phone +41-43-300-56-75, E-mail barbara.steinberg at pleon.com; Hitachi Medical Systems Europe (Holding) AG: Romea Wallnoefer, Sumpfstrasse 13, CH-6300 Zug, Phone +41-41-748-63-43, E-mail r.wallnoefer at hitachi-medical-systems.com or Ms. Justine Otto, Press and Public Relations red dot design award, Phone +49-201-30104-35, E-mail otto at red-dot.de