Digital Living Network Alliance Sees Nearly 200 Percent Increase in DLNA Certified(R) Printers in 2010

DLNA Certified(R) Printers from HP, Samsung, and Epson Answer Consumer Demand for Easy Sharing and Printing of Digital Content from Range of Devices

PORTLAND, Oregon, December 1, 2010 - The Digital Living Network Alliance (DLNA) has seen a nearly 200 percent
increase in the number of DLNA Certified(R) printers over the last year. As
the volume of digital content explodes and consumers will require the ability
to print from all of the devices in their digital lives, market leaders HP,
Samsung, and Epson have increased the combined number of DLNA Certified(R)
printers from 14 in 2009 to 40 in 2010.

"The rapid growth in DLNA Certified(R) printers anticipates consumer
demand for a fully connected and interactive home experience," said Nidhish
Parikh, chairman and president of DLNA. "Given the proliferation of digital
content, the ability to print images directly from DLNA Certified(R) devices
without needing to install printer drivers is a critical step forward for
consumer usability. DLNA standards have been developed to ensure that digital
photographs can easily be shared across a range of TVs, cameras, camcorders,
game consoles, PCs and printers."

Industry analyst firm IDC predicts that by 2020 all documents and forms
of media will become digital. The new "Digital Universe" will be 44 times as
large as it was in 2009 - growing to the digital equivalent of a stack of
DVDs stretching halfway from Earth to Mars. This anticipated content
explosion, and its ramifications on consumers' digital lives, makes easy
sharing and printing of information from a broad range of devices
increasingly important.

"Ensuring that our new Web connected printers are DLNA Certified(R) is an
important step in helping our customers have a seamless experience when it
comes to connectivity in the home," said Tuan Tran, vice president and
general manager, Inkjet Consumer Solutions, HP. "HP continues to innovate and
deliver new opportunities for families to access, enjoy and print content
from any Web connected device, anytime, from anywhere."

"All Samsung Electronics wireless printers support DLNA," said Ken Colby,
director of printer marketing, Samsung Electronics America. "With Samsung's
DLNA Certified(R) printers, consumers can print from an assortment of
products without a complex set-up process. Samsung's AllShare(TM) technology,
featuring DLNA, provides great usability with an intuitive and unified
user-interface among Samsung products."

"Epson was one of the first leading printer manufacturers to adopt DLNA
standards," said Tsuyoshi Aoyama, general manager, Ink Jet Printer Planning
and Design Department, Seiko Epson Corporation. "Customers with DLNA
Certified(R) Epson printers and client devices are able to print digital
images from many types of devices. Epson recognizes DLNA as an international
standard for network communication, and we will continue to promote printing
services based on this technology in order to make it an even more integral
part of the mobile and home network ecosystem."

DLNA Certified(R) printers adhere to DLNA Interoperability Guidelines and
have met rigorous interoperability tests. Consumers buying printers bearing
the DLNA Certified(R) logo can be sure they are purchasing solutions that can
be networked for easy printing from a range of devices. For more information
about DLNA, please visit the website www.DLNA.org or on Facebook at
www.facebook.com/dlnacertified.

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an
interoperable network of personal computers (PC), consumer electronics (CE),
mobile devices and service providers in and beyond the home, enabling a
seamless environment for sharing and growing new digital media and content
services. Founded in 2003, the group established and maintains a platform of
interoperability based on open and established industry standards that, when
used by manufacturers will support the sharing of media through wired or
wireless networks. More than 200 multi-industry companies from around the
world have joined DLNA, committing the time and resources necessary to
achieve their vision. DLNA's 2010 Promoter Members include: ACCESS, AT&T,
AwoX, Broadcom, CableLabs, Cisco, Comcast, DIRECTV, Dolby Laboratories, DTS,
Ericsson, HP, Huawei, Intel, LG, Microsoft, Motorola, Nokia, Panasonic,
Pioneer, PROMISE Technology, Qualcomm, Rovi Corporation, Samsung, Sharp,
Sony, Technicolor, Toshiba and Verizon. Additional information about the
Alliance, its participating companies and membership benefits is available at
www.dlna.org.

John Kreuzer of McGrath/Power Public Relations, +1-408-727-0351, johnkreuzer at mcgrathpower.com