Frost & Sullivan Award Commends Ring2 for New Product Innovation

By Frost Sullivan, PRNE
Tuesday, November 30, 2010

The 2010 Frost & Sullivan European New Product Innovation Award in the conferencing services market is presented to Ring2.

LONDON, December 1, 2010 - For many, the experience of using conferencing services is poor: not
knowing who's on the call; missing or uninvited guests; distracting
background noise; to name just a few. Ring2's solution overcomes these
familiar frustrations with simple applications for Outlook, smartphones and
the web, which bring enhanced visibility, security and control to the user


With Ring2's solution, as soon as the host's first invited guest joins
the conference, they receive a 'Call Start Alert' to both their smartphone
and desktop. With just a click from this alert, they can see a real-time
dashboard of their guests joining. From here, the host can easily see who's
speaking at any given moment, add missing participants, mute background
noise, record the call and assign billing codes to the conference.

"Ring2 gives conference hosts far greater control over their meetings,"
explains Frost & Sullivan Research Analyst, Iwona Petruczynik. "The
innovative Call Start Alert to the smartphone, which people tend to have at
hand, is a powerful way to guide users naturally towards the helpful control

Ring2 sells it solution as a service directly to the enterprise market
and also licenses its technology to other major service providers, such as
BT. The solution supports applications for BlackBerry, Windows Mobile and
iPhone smartphones, and its web application runs on all major browsers.
Android support is scheduled for the first quarter of 2011.

"Success in the conferencing market is driven by a number of factors, not
least excellent customer service and a competitive price," said Steve
, Ring2 Co-CEO. "However, we've always really sought to differentiate
ourselves in market through a superior product that is loved by our
customers, so receiving recognition from Frost & Sullivan in this product
category is especially pleasing."

The New Product Innovation Award is presented to the company that has
excelled in the following criteria: innovative element of the product,
leverage leading edge technologies in product, value added features/benefits,
increased customer ROI (small change) and customer acquisition/penetration

Frost & Sullivan Best Practices Awards recognise companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Ring2

Ring2 is a business conferencing solutions and services company. Its
multi award-winning technology for Outlook, smartphones and the web brings an
enhanced level of access, visibility, security and control to everyday
conference calls, and naturally leads the way to effortless richer
collaboration. Ring2 sells it solution as a service directly to the
enterprise market and also licenses its technology to other major service
providers. Ring2 is a BlackBerry(R) Alliance Select Member and is a
technology partner of Alcatel-Lucent and Avaya. For more information visit

Contact Ring2

Steve Flavell, CO-CEO, Ring2, Tel: +44-(0)20-7073-2765, Email:

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
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Contact Frost & Sullivan

Ciara Jamie Connolly | Senior Events & Promotions Executive/ EMEA | Best
Practices | Frost & Sullivan, |
P: +44-(0)-207-915-7868 | F: +44-(0)-207-730-3343 | |

Steve Flavell, CO-CEO of Ring2, +44-(0)20-7073-2765, pr at, or Ciara Jamie Connolly, Senior Events & Promotions Executive, EMEA, Best Practices, of Frost & Sullivan, +44-(0)-207-915-7868, fax, +44-(0)-207-730-3343, ciara.connolly at

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