Digitas Launches Second Issue of iPad App Digitas Cache
By Digitas, PRNEMonday, June 13, 2011
BOSTON, June 14, 2011 -
New App Features
Interactive Storytelling, Touch Technology, and In App Tweeting
Top global integrated brand agency
Digitas Cache II, an interactive
publication. The second in the series, the app is collection of
essays, experiences, and sample technologies that investigate
today’s ever-changing media landscape.
(Logo:
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Built in Adobe Air, the app takes advantage of the latest
technologies available for an interactive and informative
experience. Offering a glimpse into the creativity, innovation and
thought leadership that drives the industry, the publication
features experts and thought leaders from a variety of capabilities
at Digitas.
The full list of contributors for the second issue includes:
- Infinity and the Digital Universe – Alan
Lightman. Lightman, MIT physicist & author of Einstein’s
Dreams & other books, illuminates the new cosmos we have
wrought: infinite data.
- The Rise of the Class Affluent – George Scribner,
SVP, People Planner. Luxe brands seek the “Rich,” but who are
they? New Digitas research shines light on the affluent in America
today.
- Local: The New Global Imperative – Hannah
Kreiswirth, Producer, Digitas and Amber Lee. To stay
relevant, global companies must support or adopt local culture.
Brands find it in local phenom like The Brooklyn Flea.
- The Opportunities Within – Brett Leary,
VP/Director, Mobile Practice. Tag along on a
virtual shopper’s journey and explore the seemingly endless choices
in mobile technology.
- It’s Ok to Touch – Michael Costantino, Associate
Director of Interaction Design, Digitas. A futuristic
(and completely immersive) look at the infinite power of touch.
Experience the power of tablet touch technology.
- Kill the Campaign – Dennis Reilly, SVP, Digitas
Business Director. Read about the new digital marketing
imperatives fueling B2B.
- Choose Your Own Adventure – Beth McCabe,
VP/Director, Social Media and Technology. A self steered
journey through social media strategy. Have fun while learning how
to avoid common mistakes.
- iTV – Ashley Swartz, SVP, Marketing and Jeff
Freedman, Associate Director, Marketing. Like the remote
control, iTV forever changes the way we watch the tube. Disruptive
advertising will have little room in the world of TV 3.0.
- Location Innovation – Sheri Kaufmann, VP/Group
Director, Creative. Geo-targeted marketing fueled by mobile
technology presents infinite opportunities for brands. Check in
now.
- A Day in the Never-ending Day – Pam Knox, Senior
Copywriter. Always on: a tale of copywriting in a world that
never powers off.
- Through the Lens – Marcus White, Senior Art
Director. Tag this app: graffiti culture and the All City tale
by the app’s creator, Marcus White.
- The Download – Bengt Asplund, Lead Creative,
featuring Jesse Suchmann, Associate Director, Creative. Music
ownership is messier than ever — so where does that leave
appreciation, and value?
Digitas Cache is available in the
online at DigitasCache.com.
This is the second issue from Digitas. The first issue of
Cache targeted key industry trends — from mobile to social to
emerging technology to data and location-based design.
Embed the Cache II Video: < iframe width=”1280″
height=”750″ src=”
” frameborder=”0″ allowfullscreen></iframe >
Fully embracing the brands-as-publisher model, Digitas Cache II
comes on the heels of the premier brand content event of the year,
Digitas’ The NewFront.
Live streamed to over 250,000 viewers, the event attracted an
audience comprised 50 percent of brand marketers.
Digitas clients joined leading content creators, distributors
and talent in a dialog on unique digital programming and publishing
opportunities. Clients were given a first look and unique
access to the latest digital projects and insights, resulting in
more than 60 meetings between leading brands and content creators
to forge deals and original publishing opportunities. The program,
“Pipe Dreams/Pipe Reality,” showcased the fortunate challenges for
marketers resulting from the proliferation of media
opportunity.
In addition, the agency also recently released the
compilation of 45 trends across six categories: culture, data,
devices, media, mobile, social.
About Digitas
Digitas, the top global integrated brand agency, builds active
brands for some of the foremost companies in the world. With
a deep understanding of their client’s customer’s passions and
behaviors, the agency combines media creativity, technology,
creativity, analytics to ignite emotional bonds between people and
brands. Digitas counts Agency of the Year honors from the Festival
of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les
Agences de l’Annee, France, and has been named to the Advertising
Age Digital A-List among its many awards.
Digitas also operates the brand content platform, The Third
Act:, producers of first and most well renowned event on digital
content, Digital Content NewFront; the healthcare marketing brand,
Digitas Health; and, Prodigious Worldwide, the world’s only
standalone, global digital productions company.
With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo
and Razorfish, Digitas is a member of Publicis Groupe’s VivaKi — a
global digital knowledge and resource center that leverages the
combined scale of the autonomous operations of its members to
develop new services, new tools, and new partnerships.
Publicis Groupe [listed on the Euronext Paris Exchange -
FR0000130577 - and part of the CAC 40 index] is the world’s third
largest communications group. With activities spanning 104
countries on five continents, Publicis Groupe offers local and
international clients a complete range of advertising services. Web
site:
www.digitas.com |
Twitter: @Digitas |
Facebook: Digitas Fan
Page
Julie Gomstyn, Corporate Communications, +1-617-369-8020, Julie.Gomstyn at digitas.com
Tags: Boston, Digitas, June 14, Massachusetts
