DSG international plc to be Renamed Dixons Retail plc Group Trading in Line With Expectations

LONDON, September 3, 2010 -

    - DSG international plc, one of Europe's leading specialist electrical
      retailers, is today updating the market on trading for the 12 weeks
      ended 24 July 2010.



    - Total Group sales up 3% in sterling and like for like sales up 3%

    - UK operations gained market share, benefiting from:-

    - Strong sales of TVs in the lead up to the World Cup as well as
      exclusivity of the iPad

    - Roll out of store refurbishments as part of the Renewal and
      Transformation plan

    - Retail partnership with Phones4U with 50 mobile store in stores to be
      open in time for Christmas

    - Nordic operations performing in line with expectations, following a
      year of exceptional growth

    - Italian operations performing in line with expectations, offset by a
      weaker environment in Greece

    - Total internet sales were up 12% driven by multichannel and
      Reserve&Collect

    - Gross margins across the Group were up 0.1% year on year

    - Store refit programme roll out on track with 200 stores reformatted in
      the UK, 43 completed during the period including 8 Megastores

    - Successful rephasing of debt profile following issue of new 2015 Bond
      and part repurchase of existing 2012 Bond.

    12 Weeks ended 24 July 2010

    Sales            Total growth   Total growth       Like for like
                                                       growth
                     (Sterling)     (Local Currency)
    UK & Ireland     +2%            +3%                +6%
    Nordics          +9%            +6%                Flat
    Other            (2)%           Flat               (1)%
    International
    e-commerce       Flat           +3%                +3%
    Total Group      +3%            +3%                +3%

Comparative figures for the Group for the 12 weeks to 25 July 2009 are
set out in the appendix. John Browett, Group Chief Executive, commented:

"This is an encouraging start to the year, especially given the
challenging market conditions. Our UK businesses performed particularly well,
most notably with customers responding to our strong World Cup promotion and
the excellent product ranges on offer. The store transformation programme is
making rapid progress and continues to improve the shopping trip for
customers. Our international businesses have also performed well against
competitors in varied market conditions.

"We remain cautious about the economic outlook but we will continue to
deliver on our Renewal and Transformation plan to make the business Better,
Easier and Cheaper to run and deliver an unbeatable combination of Value,
Choice and Service for customers."

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. There are a range of desktop
pcs (
www.dixons.co.uk/gbuk/computers/desktop-pc-monitor-packages-122-c.html
) and tv deals (www.currys.co.uk/gbuk/index.html) at Currys and PC
World and you can also buy the ipad (www.pcworld.co.uk/gbuk/index.html
).

    For further information

    David Lloyd-Seed, Group Director of Communications,
    DSGi +44(0)1727-205065
    Mark Webb, Head of Media Relations, DSGi +44(0)1727-205019
    Laura Cummings/Jayne Rosefield Brunswick +44(0)20-7404-5959

Information on DSG international plc is available at
www.dsgiplc.com

For further information David Lloyd-Seed, Group Director of Communications, DSGi +44(0)1727-205065; Mark Webb, Head of Media Relations, DSGi +44(0)1727-205019; Laura Cummings/Jayne Rosefield Brunswick +44(0)20-7404-5959