E-Retail-Report: Women Predominate in Online Retailing
By Deutsche Card Services Gmbh, PRNEWednesday, February 10, 2010
COLOGNE, Germany, February 11 - According to an analysis by Deutsche Card Services, women played a
predominant role in European online retailing. The "E-Retail-Report
2009" of the Deutsche Bank subsidiary shows that women initiated 61.35% of
all transactions in European online shops. In the 2007 Report, men had made
56% of all purchases, women 44%. The latest Report also shows: online
shopping is most popular outside large agglomerations and less so in large
cities.
"That women predominate is surprising because men are more active in
overall e-commerce. While women are obviously more cautious about services or
travel-related items on the internet, they are more active in online
retailing. This is an important result of our Report for merchants who do
business in the respective sectors," says Detlef Henkel, Chairman of the
Management Board of Deutsche Card Services. The Report also shows that online
retailing is becoming more and more common. Says Henkel: "Merchants who want
to benefit from this trend do not need to take unmanageable risks,
particularly not if they rely on the expertise, advice and technical
capabilities of an experienced partner."
The "E-Retail-Report 2009", which covers purchasing and payment behaviour
and non-payment risks in online retailing, has been published for three years
now; it is the successor of the well-known "Pago Retail-Report". In contrast
to other analyses, the study is based on real-life purchase transactions and
not on surveys. The database consists of roughly eight million transactions
processed on the Deutsche Card Services platform. The study is available in
the online shop of Deutsche Card Services.
Please note:Media professionals can obtain the report for free on request
from the address provided below.
Read the complete Press Release:
www.presseportal.de/go2/E-Retail-Report_engl.
Press Contact: Deutsche Card Services GmbH Marketing&Communications Tobias F. Hauptvogel Phone:+49-221-99577-728 Fax :+49-221-99577-8728 www.deutsche-card-services.com E-mail:pr.deucs@db.com
Press Contact: Deutsche Card Services GmbH, Marketing&Communications, Tobias F. Hauptvogel, Phone:+49-221-99577-728, Fax:+49-221-99577-8728, www.deutsche-card-services.com, E-mail:pr.deucs at db.com
Tags: Cologne, Deutsche Card Services GmbH, Germany