E-Commerce Report 2010: Credit Card the Most Popular Payment Method in German Online Trade for the First Time

By Deutsche Card Services Gmbh, PRNE
Monday, November 22, 2010

COLOGNE, Germany, November 23, 2010 - For the first time, credit cards are the most popular payment
method in German e-commerce. This is one of the results of the E-Commerce
Report 2010 by Deutsche Card Services. German consumers use credit cards to
pay for 38% of their purchases. In the preceding years, direct debits were
the most popular payment method, followed by giropay. This new payment method
developed by the German credit institutions is based on the well-known online
banking PIN and TAN procedure. Seasonal fluctuations are small in European
e-commerce now. This is a marked difference from stationary business.
Moreover, Tuesday lost its status as the most popular day for online shopping
to Monday. For the first time, women have left men behind in e-commerce.
However, the average transaction value declined from a record high of EUR
in the preceding year to EUR 65.35. More information:

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The E-Commerce Report analyses purchasing and payment
behaviour and non-payment risks in online trade; the study has been published
annually since 2002. In contrast to other research, the study by the Deutsche
Bank subsidiary is based on real-life purchases and not on surveys. It starts
from about 24 million transactions processed via the Deutsche Card Services
platform. All data are fully anonymised and comply with all data-protection
requirements. The study is available from the online shop of Deutsche Card

General e-commerce trends:

    * Credit card most popular in Germany now
    * Fewer seasonal fluctuations
    * Monday with the largest sales
    * Women predominate for the first time
    * Decline in the average transaction value
    * Importance of giropay increasing further

Complete press release:

    Press Contact:

    Deutsche Card Services GmbH
    Tobias F. Hauptvogel
    E-mail: pr.deucs@db.com

Press Contact: Deutsche Card Services GmbH, Marketing&Communications, Tobias F. Hauptvogel, Tel.:+49-221-99577-728, Fax:+49-221-99577-8728, www.deutsche-card-services.com , E-mail: pr.deucs at db.com .

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